The year 2022 is officially in the history books. A recent poll found that just 37% of Americans thought it was “a good year.” But 100% of people at Spire believe it was exceptional. For the agency, it was a record-breaking year for awards, client successes, new accounts, and agency growth. We even welcomed a new Spire baby.
Before we officially bid farewell to the Chinese Year of the Tiger, it seems only fitting to take a final look at some of the top headlines and best moments of the year.
FEBRUARY
The Dallas Business Journal once again named Spire Agency to its annual Book of Lists, recognizing top North Texas advertising and marketing firms ranked by local employment. Of the 137 agencies eligible for this most recent list, Spire landed at the #20 spot of largest Dallas-Fort Worth firms.
As the 2022 awards season began, Spire received seven platinum-level awards from the AVA Digital Awards. The AVA is an international competition that recognizes excellence by creative professionals responsible for planning, concepting, designing, writing, and producing digital communication.
MARCH
Spire was the night’s fourth most-awarded agency with nine awards at the 60th annual AAF Dallas ADDYs. The show is the first level of the three-tiered American Advertising Awards.
APRIL
Spire began a new social media feature on Instagram Stories called “Spire Inspired.” It spotlighted inspirational people, both today and from the past, who bring a unique perspective to the world.
The agency landed three prestigious ADDYs at the district-level competition of the American Advertising Awards. The Tenth District of the American Advertising Federation (AAF) includes local chapters from Arkansas, Louisiana, Oklahoma, and Texas.
MAY
Spire received 13 awards from the 16th Annual Hermes Creative Awards. The Hermes Creative Awards is an international competition that honors the creative industry’s best publications, branding, collateral, websites, and videos, as well as advertising, marketing, and communications programs.
The highly-regarded Dallas Society of Visual Communications (DSVC) Dallas Show selected six Spire pieces for its prestigious show—the most in the agency’s history. The DSVC consists of designers, writers, photographers, illustrators, broadcast producers, and the many vendors and suppliers who support them. It seeks to elevate the standard of creative industries and the value that creative professionals add to the commerce and the community at large.
JUNE
Spire received a Silver award in the category of Branded Content/Corporate Image Video at the 43rd Annual Telly Awards, the world’s largest honor for video and television content across all screens.
Spire became the only firm in North Texas to receive a prestigious national ADDY from the American Advertising Federation (AAF). The American Advertising Awards were held in Nashville as part of ADMERICA, the AAF’s week-long national conference.
The 2022 Communication Arts (CA) Design Annual short-listed Spire in both the Self Promotion and Packaging categories.
Spire was named North Texas’ Marketer of the Year by the DFW chapter of the American Marketing Association. The agency was also the night’s big winner with three different awards for marketing excellence, including Best Healthcare Marketer.
The agency received two awards at the 53rd annual DSVC Dallas Show. Just 84 pieces were selected to be displayed at this year’s Dallas Show, with six of those pieces supplied by Spire.
Boy, oh boy. Designer Tyler Fonville and his wife Becca welcomed the arrival of their first child, Fennec.
AUGUST
Marathon Energy, the full-service energy provider in the Northeast, engaged B2B agency Spire to guide the company through a variety of new corporate marketing initiatives.
Slack Davis Sanger, the personal injury law firm and national leader in aviation accidents, selected Spire as its new marketing partner.
Clutch, the leading B2B ratings and reviews platform, recognized the top B2B companies in Texas and named Spire to its Top 20 statewide list for 2022.
SEPTEMBER
The 2023 Graphis Design Annual awarded Spire with six awards. Graphis is an international publisher dedicated to discovering, publishing, and promoting the world’s most significant and influential creative from the greatest talents in Design, Advertising, Photography, and Illustration.
OCTOBER
Spire on Spotify, the agency’s monthly music series on Spotify, orchestrated its 30th album since launching the playlist feature in 2021.
NOVEMBER
Maxwell Page Group selected Spire as its new marketing partner. The Georgia-based firm develops, plans, builds, and operates world-class medical facilities that support the cognitive health and overall wellness in America’s most vulnerable areas.
Spire’s Account Supervisor Julia Cardali was named to the prestigious 32 Under 32 list by Ad 2 Dallas. Ad 2 Dallas is an affiliate of AAF Dallas for advertising professionals who are 32 years of age or younger.
DECEMBER
Spire launched a full brand refresh of the nation’s largest independent full-line pharmaceutical distributor, Morris & Dickson (M&D). The family-owned company began as a small-town apothecary in Shreveport back in 1841, and has since grown to a $4 billion company.
Spire ended a record year with 44 creative awards, solidifying the agency as AAF District 10’s most-awarded B2B agency and one of the country’s most-recognized B2B shops. The 2022 creative awards eclipsed the previous 2021 record year of 30 awards.
The agency helped WFAA’s Santa’s Helpers celebrate its 53rd year of collecting holiday toys for children throughout the Dallas-Fort Worth counties of Collin, Dallas, Denton, and Tarrant by donating bikes on behalf of its clients, partners, and agency friends.
The phrase auld lang syne literally translates to old long since and basically means “days gone by” or “the good old times.” The year 2022 was definitely filled with good old times, but we look forward to even better times here in 2023.
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