February is often celebrated as the month of love, so it feels fitting to highlight what gives us that warm, fuzzy feeling: bringing our clients’ vision to life through focused design and brand development. For many of us, this journey began with a simple love for creating—whether it was sketching, painting, or tinkering as kids. Whatever your passion may be, our latest Spire on Spotify playlist, Vol. 58: Art of Love, is here to set the mood and spark your creative groove.

Jason, what is the name of your album?

The name of this album is Art of Love. At our core, we’re passionate about crafting identities that stand out, building B2B brands that tell meaningful stories, and designing with an acute attention to detail. Whether it’s a logo, a digital campaign, or exploring a bold, new creative direction, our work is driven by the love we have for what we do—and the partnerships we build with our clients along the way.

How would you describe this mix?

This playlist offers a blend of energy, emotion, and connection, plus I have a soft spot for classic doo-wop, which hits the nail right on the head. From soulful melodies to vibrant rhythms, these songs reflect the dedication and inspiration we bring to every project.

What was the inspiration behind it?

This playlist is inspired by the love we have for what we do: designing and building brands that connect and inspire. Just like our creative process, it’s a mix of boldness, emotion, and energy. From the soulful optimism of Al Green’s “Love and Happiness” to the dynamic empowerment of Pat Benatar’s “Love Is a Battlefield,” each song reflects a different aspect of the passion and dedication we bring to our work. It’s about connection (“Dedicated to the One I Love”), persistence (“Break My Stride”), and the joy of finding the groove that makes everything click (“Into the Groove”). This is the soundtrack of doing what we love for the clients we love to work with.

What are your favorite songs, and why?

The Supremes’ “My World Is Empty Without You.” This song resonates deeply with me because, much like the lyrics, I can’t imagine a world without creativity and design. Without them, everything would feel drab, lifeless, and uninspired. Creativity is what drives me, fills my days with color, and brings purpose to the work I do.

Any specific memory that comes to mind when you listen?

Growing up, before I was a designer by profession, I would draw for hours. During this time, I would listen to music to help me focus. This playlist brings me back to those early years of flexing my creative muscles.

What makes your playlist unique?

What makes this playlist unique is its blend of timeless classics and unexpected gems, all tied together by themes of love, creativity, and connection. It’s not just a collection of songs—it’s a carefully curated journey that celebrates emotion and energy, much like the design process itself. Each track brings a different mood and perspective, making it versatile yet cohesive, perfect for inspiring creativity or simply enjoying the moment. It’s a soundtrack that feels both nostalgic and fresh, designed to resonate with anyone who loves to create or appreciate meaningful artistry.

Thanks for the lovely playlist, Jason. Stay tuned to the Spire Blog and Spotify Channel for our next agency playlist.

Jason James is a principal and creative director at Spire, one of the country’s most-awarded B2B agencies.