In our industry’s largest creative competition, Spire Agency was the only firm in North Texas to receive a prestigious national ADDY from the American Advertising Federation (AAF). The American Advertising Awards were recently held in Nashville as part of ADMERICA, the AAF’s week-long national conference.
The American Advertising Awards are a three-tiered competition, with over 35,000 professional and student entries each year from 15 different AAF districts. This year, just 140 professional ADDYs were awarded from that total pool of entries. Spire was the only agency from North Texas to win this prestigious national award, and one of just seven agencies from all of AAF District 10 (Texas, Oklahoma, Arkansas, and Louisiana) to receive the national recognition.
“The American Advertising Awards are the largest and statistically the toughest advertising competition,” said Steve Pacheco, President and CEO of the American Advertising Federation. “The competition represents the true spirit of creative excellence by recognizing all forms of advertising and cultivates the highest creative standards in our industry.”
The road to the national competition began at the local AAF Dallas competition in February, where Spire was the fourth most-awarded agency with nine ADDYs. The journey then continued to the AAF District 10 competition in May where Spire received two Golds and one Silver, and had more entries advancing the national competition than any other agency in Dallas.
Spire’s Silver Addy at the American Advertising Awards was in the Direct Mail category, with Spire being one of just three agencies in the country to receive an award in this category.
“A national ADDY truly solidifies Spire’s place in the country’s creative landscape,” said Kimberly Tyner. “In a record year for awards at our B2B shop, this is a highlight and we’re proud to represent Dallas on the national stage.”
The American Advertising Federation, headquartered in Washington, D.C., the “unifying voice” of the 40,000 professionals in our nation’s advertising industry and the oldest national advertising trade association in the United States. The AAF also has 15 district operations, 200 local federations, and more than 200 AAF college chapters, with over 6,500 student members.
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