Marathon Energy, a full-service independent retail energy provider, has rebranded to Energo, thanks to the work of Dallas business-to-business branding agency, Spire.

For over 25 years, Energo has been a one-stop shop of energy solutions for their customers—from heating oil to propane, natural gas, electricity, diesel, gasoline, and renewable energy. Not to mention their other value-add services and strategies that help reduce energy-related risks and identify cost savings throughout New York, New Jersey, Pennsylvania, and Maryland. No matter the ask, Energo is dedicated to being a dependable and innovative energy provider for their customers.

Spire won the energy provider’s business back in July 2022, and aided in the rebranding by providing a refreshed logo that paid homage to the legacy logo through color, but better represents where the company sees itself with their future goals. The brand refresh also included updating the business inclusive of a digital letterhead, business card, note card, and envelopes.

“For us, ‘Energo’ reflects our continuous forward movement, embracing innovation while evolving and pivoting on the go,” stated Jerry Drenis, President and CEO of Energo. “Since our beginning nearly three decades ago, our entrepreneurial spirit and unparalleled customer service has driven us to innovate and expand. Therefore, as we prepare for the future, we want to embrace our evolution, transformation, and growth with a refreshed look and feel.”

The brand officially transitioned to Energo in early January 2023 with a refreshed website.

“The service Energo provides their customers is so important because we use energy in our daily lives. It is a basic human need that is utilized every second of every day. Energo is committed to powering their clients’ businesses with catered energy solutions and we are thrilled to have made Energo ‘a go’ by refreshing this long-standing brand,” says Julia Cardali, principal/account supervisor at Spire.

Spire was founded in 2005 and today is one of the country’s most awarded B2B agencies. Notable clients include TrinityRail, Morris & Dickson, Cole Ranch, Halff, and State Bank of Texas.

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