TrinityRail™, a division of Trinity Industries of Dallas, TX and a premier provider of rail transportation products and services in the North American market, has selected Spire Agency to lead its B2B brand refresh and lead ongoing creative direction for the company’s marketing efforts through 2019 and beyond.

TrinityRail saw a need to refresh their marketing materials and initially reviewed a number of possible partnerships before selecting Dallas-based Spire Agency as its branding agency of choice. Says TrinityRail Vice President, Market Analysis & Development Jay Young, “Spire’s work speaks for itself. We were impressed with what they’ve done with other B2B brands, but it was our interaction with the Spire team that sealed the deal.”

Spire Agency’s B2B brand refresh work for TrinityRail will include a new website (see it here), refined brand messaging and positioning, updated internal and external marketing collateral, trade show and event marketing, and marketing for new product launches. Spire will also assist TrinityRail in rolling out the new brand through its divisions in Canada and Mexico.

TrinityRail's B2B brand refresh website

Young continues, “As a company, this is the first time in a while we’ve had the opportunity to be highly involved in the development of our brand and to rally around an external look and feel – I would say there is a new level of enthusiasm in the hallways and we’re all excited to see TrinityRail evolve.”

Says Kimberly Tyner, Partner at Spire Agency, “Trinity Industries has been around for more than 85 years, so this brand has a proud legacy and we’re excited as a company to make it current while maintaining a look and feel that stays true to the company’s roots.”

Young concludes, “We’re looking forward to working closely with the Spire team as we begin our B2B brand refresh, starting with the new website which just launched recently.”



Trinity Industries, Inc., headquartered in Dallas, Texas, owns businesses that are leading providers of rail transportation products and services in North America. Our rail-related businesses market their railcar products and services under the trade name TrinityRail®. The TrinityRail integrated platform provides railcar leasing and management services, as well as railcar manufacturing, maintenance and modifications. Trinity also owns businesses engaged in the manufacture of products used on the nation’s roadways and in traffic control, as well as logistical and transportation businesses that provide support services to a variety of industrial manufacturers. Trinity reports its financial results in three principal business segments: the Railcar Leasing and Management Services Group, the Rail Products Group, and the All Other Group. For more information, visit:


Faithful to the belief that the world around us should be well-designed, Dallas-based Spire Agency elevates B2B brands through strategic brand design that builds bottom lines. The agency helps companies achieve better results faster by developing brand assets that are targeted, innovative, relevant, and cost-effective. Spire Agency’s ultimate goal is to elevate their client’s B2B brands, creating positive and memorable interactions between the brand and its audience.

For more information about Spire, please contact David Richardson, Vice President of Account Services, at 214-393-5200, or at