The Telly Awards proudly celebrated the winners of excellence in video and television, with Spire’s client, Mouser Electronics, Inc., earning three Silver Telly Awards in Branded Content: Science & Technology for Empowering Innovation Together™ (EIT), Digital Therapeutics Overview, and Green Energy Storage Systems Overview.
Spire began working with Mouser’s marketing team in November 2022 to refresh its EIT technology content series for the electronic design community. Spire cultivated a more sophisticated image for the wide-ranging digital series, part of a comprehensive brand creative and marketing program that is delivered worldwide and translated in six languages.
“We selected Spire as our creative partner because they are a powerhouse in B2B marketing. Their expertise in this space adds depth to our marketing efforts. Certainly, the collaborative effort between Mouser and Spire elevated our EIT series to new creative levels — and we appreciate The Telly Awards’ recognition of that creativity," said Heidi Elliott, Marketing Communications Director, Mouser. “It is a pleasure to work with a talented, forward-looking agency team that understands the B2B landscape and consistently produces exceptional visuals that engage our audience.”
The Telly Awards theme for 2024, “Beyond the Frame,” honored works that pushed the boundaries of creativity. This year, they received more than 13,000 entries from 56 countries. Founded in 1979, the Awards initially honored local, regional, and cable television commercials, with non-broadcast video and television programming added soon after. With the rise of digital video, The Telly Awards now celebrates the best in branded content, documentaries, social media, immersive video, and more. Judged by a diverse group of more than 200 industry experts, the awards recognize work that reimagines what video can be.
“We are thrilled to see our collaboration with Mouser’s EIT series receive such prestigious recognition,” said Kimberly Tyner, Chief Creative Officer, Spire Agency. “Our team’s dedication to pushing creative boundaries and delivering impactful visuals has been a driving force behind these achievements. We look forward to continuing our partnership with Mouser to inspire and educate the global engineering community.”
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