Texas’ most-awarded B2B agency has been named a finalist in two categories for the upcoming Marketer of the Year presented by the DFW chapter of the American Marketing Association. The in-person show will be held June 16 at the Venue Forty50 in Addison, and Spire is one of just 17 agencies to be named a finalist.

The “Be Certain with Cervey” campaign, for pharmaceutical software provider Cervey, is a finalist in the Healthcare Marketing category. Cervey has been a client since 2020, but the company’s launch efforts were withheld until 2021 due to COVID-19.

Additionally, Spire’s self-promotion piece “B2BBQ” is a finalist in the Direct Marketing category. The custom barbecue bottles and mailer have already received accolades from AAF Dallas, Hermes Creative Awards, and AAF District 10.

Each entry required a case study at least six pages long that outlined the marketing challenge, objectives, actions taken, creative work, results, and supporting documentation. Submissions will be judged by a panel of 18 marketing executives, such as VPs of marketing, professors, and chief marketing officers. Finalists and winners are chosen based on a combination of strategy, creative, and measurable results.

“The Marketer of the Year award is a unique award because it accounts for strategy, creative, and results,” said Mike Stopper, EVP of Client Service and Planning at Spire. “Being a finalist continues a long tradition of Spire’s recognition by the DFW AMA.”

In 2021, Spire was the recipient of two Marketer of the Year awards. The first award was for Best B2B Branding for Avantax. And the second was the inaugural Best Diversity, Equity, and Inclusion Marketing award for its work for the Global Semiconductor Alliance.

The American Marketing Association has 30,000 members from 76 professional chapters and 250 collegiate chapters across the U.S. The AMA was formed in 1937 with the merging of two predecessors—the National Association of Marketing Teachers and the American Marketing Society. The mission of the Dallas-Fort Worth chapter is to educate, support, and enhance the performance of its members and marketing professionals in the Dallas-Fort Worth metroplex.