Dispensing a new pharma-tech brand
Cervey’s suite of pharmaceutical software helps hospital pharmacies manage the complexities of a government program called 340B. Cervey launched among the pandemic in 2021 with practically no brand awareness in an established marketplace.
Just what the doctor ordered
Spire prescribed a new logo with dynamic brand colors, along with a new website, social media, sales materials, collateral, videos, and paid search and social campaigns with the line “Be Certain with Cervey,” addressing the compliance uncertainties that pharmacists face with 340B.
A healthy dose of success
Trade shows and event marketing are at the heart of Cervey’s marketing plan. Spire designed an impressive trade show booth and hosted VIP parties. The brand launch of Cervey was awarded Overall Marketer of the Year by the D/FW chapter of the American Marketing Association.
