Texas’ most-awarded B2B agency continues a record-breaking year by receiving two Marketer of the Year awards from the DFW chapter of the American Marketing Association during a virtual awards show on October 7.
The first award of the night was for Best B2B Branding for Avantax. Avantax has been a client of Spire since 2019 and is a pioneer and leader in tax-smart wealth management, specializing in helping financial and tax professionals provide tax-focused financial planning and investment solutions to their clients.
Spire was also awarded the inaugural Best Diversity, Equity, and Inclusion Marketing award for its work for the Global Semiconductor Alliance. The college-centric campaign was designed to encourage women graduates with STEM degrees (Science, Technology, Engineering, and Mathematics) to enter the male-dominated semiconductor industry. The Dallas-based Global Semiconductor Alliance (GSA) was formed in 1994 to help accelerate advances in this tiny technology. With 30 countries and over 300 global semiconductor companies, the GSA is a global consortium of executives that interface and innovate with peers, partners, and customers to continue making big leaps in this critical technology.
Each entry required a case study at least six pages long outlining the marketing challenge, objectives, actions taken, creative work, results, and supporting documentation. Submissions will be judged by a panel of 18 marketing executives, such as VPs of marketing, professors, and chief marketing officers. Finalists and winners are chosen based on a combination of strategy, creative, and measurable results.
“The Marketer of the Year award is special because it collectively evaluates strategy, creative execution, and results,” said Mike Stopper, EVP of Client Service and Planning at Spire. “Winning entries are always well rounded and deliver on complete campaign effectiveness.”
The two Marketer of the Year awards elevate Spire to 28 awards for the year—the most in the agency’s history. Spire has also earned AAF ADDYs, the Hermes Awards, and Viddy Awards earlier this year, and has been recognized by the Inc. 5000 national list for the first time.
The American Marketing Association has 30,000 members from 76 professional chapters and 250 collegiate chapters across the U.S. The AMA was formed in 1937 with the merging of two preceding organizations: the National Association of Marketing Teachers and the American Marketing Society. The mission of the Dallas-Fort Worth Chapter is to educate, support, and enhance the performance of its members and marketing professionals in the Dallas-Fort Worth metroplex.
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