The J.E. and L.E. Mabee Foundation, Inc., a private foundation with offices in Midland, Texas, and Tulsa, Oklahoma, has selected Dallas business-to-business (B2B) branding agency Spire as its marketing partner as it seeks to commemorate its 75th anniversary.

The foundation was founded in 1948 by John E. and Lottie E. Mabee, Missouri natives who lived in Tulsa, Oklahoma and who had a large ranch in Midland, Texas. J.E. Mabee was a hard worker, innovative entrepreneur, and shrewd investor who found his fortune in the oil and gas business. Named “Oklahoma’s Mr. Philanthropy,” Mabee was incredibly generous in giving back to the communities that were important to his success: Texas, Oklahoma, New Mexico, Arkansas, Missouri, and Kansas. The Mabees created the foundation in 1948 and left the bulk of their estates to the foundation upon their deaths in the 1960s.

Today, the Mabee Foundation celebrates 75 years of helping to fund new construction, building renovations, and the purchase of major medical equipment for organizations via challenge grants, granting over $1.5 billion to date.

“We strive to continue the legacy of JE and LE Mabee as we help build buildings for non-profit organizations that seek to improve the lives of many different groups of people.” says Mike Goeke, Executive Director at Mabee. “Spire’s experience and award-winning creativity will help to encapsulate the foundation’s 75-year history for the next century to come.”

Spire is the most-awarded B2B agency across Texas, Oklahoma, Louisiana, and Arkansas, and one of the most-awarded B2B agencies in the country. Awarded 2022 Marketer of the Year from the D/FW Chapter of the American Marketing Association, Spire is also a Gold Verified Agency on Clutch, making the Clutch 1000 global list of Best B2B Agencies in the World.

The agency’s work for the Mabee Foundation began with creating a 75th anniversary logo and continues with a coffee-table book capturing John Mabee’s early life and the history of the foundation, with more projects to come.

“We’re excited to work with a philanthropic foundation that has been ingrained in giving for such a long time,” says Mike Stopper, Principal/EVP at Spire. “We look forward to partnering with the Mabee Foundation as they celebrate 75 years of giving—and beyond.”

Spire was founded in 2005 and works with notable clients, including TrinityRail, Morris & Dickson, Baby360, Halff, and State Bank of Texas.

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