Customized Communications, Inc., a health education agency specializing in the maternity experience, has been reborn as Baby360.

Baby360’s superior education solutions help OB/GYNs and healthcare facilities guide expectant and new parents through their entire journey, from prenatal care to labor & birth to postpartum and newborn care & safety. The 30-year-old company realized it needed a refresh to further expand its client base across North America, Hawaii, and Canada.

Spire provided Baby360 with a modern brand, giving it a more digital look and feel to overcome the previous brand perception as a “baby book distributor.” The brand refresh included a new name, logo, brand guideline, and website. A citrus color palette was created to provide a soothing, confident effect to those providing, and ultimately obtaining, the abundance of information that comes with welcoming a little one.

“This is an exciting chapter for our company,” says Annae Ireson, Baby360’s President. “The new name, look, and messaging of our brand truly modernizes us as we continue providing partners and patients with the most trusted materials spanning the maternity journey.”

The brand officially launched in early December 2022 with a launch of the updated website.

“The important materials Baby360 provides instills confidence in its healthcare partners and knowledge in their patients, resulting in better outcomes for parents and babies. We are thrilled with the refreshed brand in such a critical industry,” says Kimberly Tyner, Partner and Chief Creative Officer at Spire.

Spire was founded in 2005 and today is one of the country’s most awarded B2B agencies. Notable clients include TrinityRail, Morris & Dickson, Cole Ranch, Halff, and State Bank of Texas.

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