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The Dallas Society of Visual Communications (DSVC) is one of the largest independent organizations of its kind seeking to elevate the standards of the advertising, design, filmmaking and numerous other facets of the visual communication industry. The DSVC’s award-winning magazine ROUGH was published six times per year. Known for its innovative design and produced entirely pro bono for more than 25 years, it included articles, editorials and news items by, for and about the members, associates and friends of the DSVC. Spire had the honor of producing a special edition of the magazine with an issue featuring the evolution of the Air Jordan.