A company shifts focus and a new brand is born
Currently managing in excess of $24 billion in assets, Texas Capital Bank’s marketing team understood the need to evolve key brand identity elements to drive awareness and grow market share in this highly competitive industry. Spire was called upon to lead the effort with a goal of increasing the regional awareness of the brand and creating a greater affinity for the bank among prospective clients by differentiating the bank’s brand from their competitors.
Insight uncovered through multiple workshops with top executives led to the development of an updated brand design and messaging platform that Spire knew could be owned solely by Texas Capital Bank: “Texas Capitalism®.” A number of key marketing elements were developed based on this new campaign theme. Spire recorded a “Texas Capitalism®” manifesto spot and created a print, online and OOH advertising campaign; a new corporate website; a collateral suite; and new trade show materials.
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What Spire has created for us is a beautiful, well-received brand. Their creative is unique. They have very sophisticated taste, and they know our company well.
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Best B2B Integrated Marketing Campaign
– 2017 Marketer of the Year
Recognized as a “Best Bank in America”
– Forbes
