ClearShift manufactures ultra-pure, environmentally friendly specialty products using a next generation gas-to-liquids process, which reduces the amount of CO2 released into the atmosphere. The company approached Spire in need of a rebrand. Their previous name (Advantage Midstream) had pigeon-holed them into the oil and gas / midstream industry. They needed an identity that accurately reflected their services, which are more in the clean / green products space. Spire worked with the ClearShift team to create a fresh brand identity, including the development of a company name, logo, corporate business system, and website.