As the world’s leading luxury helicopter manufacturer, Airbus Helicopters needed a way to engage with the handful of people in the country who could possibly afford one. We worked with Airbus to help it maximize its sponsorship of the Dallas Cowboys by engaging with the businesses and executives who own suites at the stadium, along with visiting NFL team owners.
Spire created a series of promotional items such as a three-part direct-mail ABM campaign, VIP tickets, Hall of Fame personalized invitations to Jerry Jones’ entourage, and a 12-part series for Dallas Cowboys Game Day Program Ads.
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response rate from NFL team owners
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response rate from AT&T Stadium suite owners
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