An 1841 brand gets a 2022 makeover
Morris & Dickson, America’s largest independent full-line pharmaceutical distributor, is dedicated to the reliable, next-day delivery of drugs across 19 states and growing. Founded in 1841, the company’s legacy strength was overshadowed by an outdated brand that struggled to compete with the industry’s Big 3 distributors. Spire revitalized the brand with a bold, modern identity and a seamless digital experience—honoring its heritage while positioning it as a formidable, future-ready leader in the pharmaceutical space.
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increase in website traffic
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increase in job applications
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increase in website conversion
A healthy dose of change
After nearly two centuries of being in business, the brand refresh from Spire included a refined logo, updated color palette, business system, strategic messaging & positioning, website, trade show booth, collateral, print ads, digital ads, social media, and presentation template.
The 181-year-old, $4 billion company launched its brand makeover in conjunction with its largest trade show of the year.
Moving the needle with pharmacies
Morris & Dickson services health systems, independent pharmacies, specialty pharmacies, and alternate care facilities, and has already expanded into new states as a result of the campaign.
