Morris & Dickson

Morris & Dickson

An 1841 brand gets a 2022 makeover

Morris & Dickson is America’s largest independent full-line pharmaceutical distributor with a singular focus of reliable, next-day delivery of drugs across 19 states (and counting).

A healthy dose of change

After nearly two centuries of being in business, the brand refresh from Spire included a refined logo, updated color palette, business system, strategic messaging & positioning, website, trade show booth, collateral, print ads, digital ads, social media, and presentation template. 

The 181-year-old, $4 billion company launched its brand makeover in conjunction with its largest trade show of the year.

Moving the needle with pharmacies

Morris & Dickson services health systems, independent pharmacies, specialty pharmacies, and alternate care facilities, and has already expanded into new states as a result of the campaign.

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