ASSOCIATION CAPITAL BANK
Partnering with homeowner associations and their management companies, Association Capital Bank provides industry-specific solutions that save time, maximize return on funds and reduce operating costs. Spire began working with Association Capital Bank from its inception, developing the company’s name and brand identity, securing its web presence, and designing all of its marketing materials and collateral from the ground up.
In addition to laying the foundation for the brand’s look and feel, Spire led ACB in formulating the messaging and design of its website and firmly established the brand’s industry presence with an eye-catching trade show booth design. We continue to expand the brand with advertising, event planning and touchpoint campaigns. Since ACB’s inception in 2010, they have become recognized as a leader in the industry.
The annual Community Associations Institute’s CEO-MC Retreat is the premier sponsorship opportunity Association Capital Bank (ACB) participates in each year. This exclusive event places the ACB brand front and center before dozens of CEOs and key industry decision makers.
This event was held at the Hard Rock Hotel in San Diego. Spire developed a look and feel for the ACB after party that tied in with the company’s brand while also embracing the “rock and roll” vibe of the Hard Rock. From the initial “Are You Ready to Rock” T-shirt invitations to the branded ACB key cards and in-room VIP bracelet and JBL speaker gifts…attendees of the event knew from the start that the ACB party was THE event of the conference.
“Hot Rod” pedicabs and “ACB meets AC/DC” signage carried the theme through to the event space. Prospects and competitors alike were left thoroughly impressed with Association Capital Bank’s presence at the retreat, and those lasting impressions aid in furthering Association Capital Bank’s position as a leader in its field.