Two leaders in the retail automotive solutions space, National Credit Center (NCC) and ProMax, have selected Dallas business-to-business (B2B) branding agency Spire as its new branding and marketing partner to lead the respective brand refreshes.

Austin-based NCC has been improving clients’ profitability for nearly three decades, enabling dealers to increase sales, lower costs, and automate compliance through the most comprehensive suite of consumer intelligence in the market today.

ProMax has led the industry in automotive software for 25 years, from award-winning desking and CRM modules to industry-first compliance solutions.

The agency’s work for NCC and ProMax will include messaging and positioning, logo design and collateral to start, with other initiatives to follow in 2024.

“We’re excited for Spire to help us further develop our brand identities” says Brian Skutta, President of NCC. “In the short time we’ve been working with [them] so far, I think they’re crushing it, providing output that resonates with everything we’ve been saying.”

Spire is the most-awarded B2B agency across Texas, Oklahoma, Louisiana, and Arkansas, and one of the most-awarded B2B agencies in the country. Spire is the 2023 Agency of the Year and the 2022 Marketer of the Year from the D/FW Chapter of the American Marketing Association. The agency is also a Gold Verified agency on Clutch, making the Clutch 1000 global list of Best B2B Agencies in the World.

“We’re thrilled to be working with two powerhouses in the retail automotive space,” says Kimberly Tyner, Partner and Chief Creative Officer at Spire.

Spire was founded in 2005 and works with notable clients, including Mouser Electronics, TrinityRail, Morris & Dickson, Halff, and Howard Hughes.

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