Spire Agency has been selected following a formal review by Mouser Electronics® as the new creative agency for Empowering Innovation Together™ (EIT), an educational series for engineers and the electronic design community offering thought-provoking topics and perspectives to stay current on technology trends within the market.

Mouser Electronics is a global distributor of semiconductors and electronic components. With over $4 billion in annual revenue, Mouser is ranked as the seventh largest electronic component distributor in the world.

Spire was retained to cultivate a more sophisticated image for EIT as part of a comprehensive brand creative and marketing program that is executed worldwide and translated in six languages. Starting with an enhanced look for the EIT website, Spire will implement the content series through video, podcasts, print, social media, audio media, and paid digital.

“As a dedicated B2B creative agency, Spire understands the nuances of the business-to-business marketplace and has built award-winning marketing campaigns,” said Kevin Hess, senior vice president of marketing at Mouser Electronics. "As EIT enters its eighth season, we look forward to continued success with Spire. We believe their innovative approach and strategic thinking can help us reach more customers and help us achieve our growth objectives.”

Mouser EIT features The Tech Between Us podcast hosted by Raymond Yin, Mouser’s Director of Technical Content, and includes technical articles, use cases, infographics, and other related content to highlight new tech products and technical developments. New episodes of The Tech Between Us debut in April starting with Green Energy Storage Systems (GESS). Additional topics for 2023 include Matter, Digital Therapeutics, Environmental Sensors, Wi-Fi 7, and Industrial Machine Vision. Tune in to The Tech Between Us on Mouser’s website, Alexa, Apple Podcasts, Google Podcasts, iHeartRadio, Pandora, and Spotify.

“We’re excited Mouser chose us as their partner to create an extensive thought leadership campaign to help drive customer loyalty. Our goal is to deliver a transformative campaign showcasing their incredible portfolio of technical, educational assets and content,” said Kimberly Tyner, Chief Creative Officer of Spire. “It’s been an incredible start, working together with the Mouser team, and we look forward to a long-term partnership.”

Mouser has 27 offices located around the globe and conducts business in 21 different languages and 34 currencies. Their 1 million-square-foot global distribution center is equipped with state-of-the-art wireless warehouse management systems that enable Mouser to process orders 24/7 and deliver nearly perfect pick-and-ship operations to more than 650,000 customers in 223 countries/territories.

Spire Agency was founded in 2005 and is one of the country’s most-awarded B2B agencies. Faithful to the belief that the world around us should be well designed, Spire elevates B2B brands through strategic brand design that builds bottom lines. Working exclusively with B2B clients, Spire builds its clients’ brand assets to be targeted, innovative, relevant, and cost effective to create positive and memorable interactions between our clients and their audiences.

For more information, visit Spire at www.spireagency.com, read the reviews on Clutch, and follow the agency on social media at LinkedIn, Instagram, Twitter, Facebook, and Spotify. To stay up to date on agency news, awards, and blog posts, subscribe to our Spire Wire newsletter.