“Auld Lang Syne” is the title and key phrase of a 1788 Scottish poem by Robert “Rabbie” Burns, typically sung on New Year’s Eve around the world. The phrase auld lang syne literally translates to old long since and basically means “days gone by” or “the good old times.”
It is also deemed the most famous “song that nobody knows” by music historians. Regardless of whether we actually know the words or not, what we do know is that this song brings on a sense of sentimentality about the previous year, and excited anticipation of what’s to come.
2021 was a record-breaking year for Spire Agency. It was a year of awards, recognitions, new clients, and growth. So, it seems only fitting that we take a look at days gone by and the good ol’ times with some of the top headlines and best moments of the year.
JANUARY
For the second year in a row, Spire has been named one of the world’s top B2B marketing firms, according to the prestigious Clutch 1000 list. Additionally, our Dallas-based agency was newly added to their Global 100 list for both Fastest Growth and Sustained Growth for 2020. Read More
FEBRUARY
B2B marketing agency Spire started a new year with a new client—Mississippi-based Yak Access. Yak Access is one of North America’s leading providers of right-of-way access solutions. From pipelines to power lines to civil projects, Yak Access offers unmatched expertise in total access planning, clearing, site work, and restoration. Read More
Spire’s Co-Owner and Chief Creative Officer Kimberly Tyner was honored with the inaugural Agency Leader of the Year award. AAF Dallas’ Suits Awards recognize and honor individuals across various advertising disciplines who support the creation, execution, and delivery of great creative work from the Dallas advertising industry. Read More
MARCH
For the first time, Clutch Co. ranked Spire Agency as the #1 agency in Dallas in three primary categories: Branding Agencies, Creative Agencies, and Advertising Agencies. Read More
APRIL
Inc. magazine named Spire Agency to the #128 spot on its second annual Inc. 5000 Regionals list of the fastest-growing, Texas-based, private companies. Born of the annual Inc. 5000 franchise, this Regionals list represents a unique look at the most successful companies within the Texas economy’s most dynamic segment—its independent, small to mid-sized businesses. Read More
Dallas-based B2B marketing agency Spire was selected as agency of record for the upcoming Denton County master planned community, Cole Ranch, following a multi-agency review. Read More
MAY
Customized Communications, Inc. selected Spire for substantial rand refresh. Irving, Texas-based Customized Communications, Inc. (CCI) is a leading provider of medically accurate, up-to-date health education resources for healthcare facilities to provide to expectant and new parents in the U.S. and Canada. Read More
The 15th Annual Hermes Creative Awards presented Spire with an astounding 22 awards—the most in the agency’s history. The Hermes Creative Awards is an international competition that honors the creative industry’s best publications, branding, collateral, websites, and videos, as well as advertising, marketing, and communications programs. Read More
Julia Cardali was promoted to Account Supervisor. Julia has been with Spire for two years and services some of the agency’s largest accounts.
JUNE
Resumes came from schools in Ohio, Missouri, Virginia, Oklahoma, and throughout the great state of Texas. With two in client service and one in creative, Spire hired its largest summer internship class ever. Read More
JULY
Dallas-based engineering and architectural firm Halff selected B2B branding agency Spire for marketing services following a multi-agency review. Halff’s full suite of services includes engineering, architecture, environmental, planning, landscape architecture, right of way, surveying, and information technology for public and private sector clients in the government, corporate, development, education, energy, and transportation markets. Read More
AUGUST
June began with the agency being named to the coveted shortlist for the 2021 Communication Arts Design Annual. Recognized for our recent 2020 annual report for Tyler Technologies, Spire was one of just four Dallas agencies to make the list. The Communication Arts Design Competition is perhaps the industry’s most prestigious competition for creativity in graphic design. Read More
Inc. magazine named Spire Agency to the #2,938 spot on its prestigious Inc. 5000 list of the fastest-growing private companies in the United States. It was the first time Spire had ever made the national list. Read More
SEPTEMBER
The State Bank of Texas, with locations in the Dallas-Fort Worth Metroplex, Houston, and Chicago, selected Spire Agency for marketing services, following a multi-agency review. State Bank of Texas was founded in 1987 and is one of the country’s best-performing community banks. It has carved a unique niche in the banking industry as America’s largest community bank lender to the hospitality industry.
Spire claimed a coveted Gold award for Short Form Video at the Viddy Awards. The Viddy Awards was founded as the Videographer Awards in Dallas, Texas, in 1995 by a group of videographers, editors, producers, writers, and directors. Their mission was to honor excellence in all aspects of video production. Read More
OCTOBER
Senior Designer Brendan Callahan became engaged to long-time girlfriend, Chetna Richards.
The AMA DFW awarded Spire for B2B Campaign of the Year, and the inaugural Diversity, Equity and Inclusion Award for its work for the Global Semiconductor Alliance. The college-centric campaign was designed to encourage women graduates with STEM degrees (Science, Technology, Engineering, and Mathematics) to enter the male-dominated semiconductor industry. Read More
NOVEMBER
A record-setting year for Texas’ most-awarded B2B agency continued with a Silver Award in the 2022 Graphis Design Annual. Graphis is an international publisher dedicated to discovering, publishing, and promoting the world’s most significant and influential creative from the greatest talents in Design, Advertising, Photography, and Illustration. Read More
Spire’s Senior Designer Brendan Callahan was named by Ad 2 Dallas to the prestigious 32 Under 32 list. Ad 2 Dallas is an affiliate of AAF Dallas for advertising professionals who are 32 years of age or younger. The organization is focused on meeting the needs of Big D’s young advertising, marketing, and communications professionals and students, while being the largest award-winning Ad 2 chapter in the nation. Read More
Despite a lot of the residual craziness of 2020 rolling into this year, 2021 was a record and exciting year for Spire Agency. From winning 29 coveted industry awards—the most in agency history per year—to growing our design and account management teams, Spire continues to elevate. And now Texas’ most-awarded B2B agency is changing its Texas address with a move into a brand-new office space. Read More
DECEMBER
Morris & Dickson, the fourth-largest full-line pharmaceutical distributor, selected Spire as its new marketing partner. The family-owned company began in a Shreveport riverfront warehouse in 1841. Today, it is a $4 billion company with over 30,000 SKUs delivered from a 12-acre, state-of-the-art distribution center. Read More
In 2021, the agency elevated to new heights, winning a record 30 creative awards while also obtaining many prominent industry recognitions. The 30 creative awards spanned five different competitions throughout the year that resulted in two Best of Category, eight Platinum, 10 Gold, one Silver, three Bronze and six Honorable Mentions that spanned nine different clients. Read More
The Solar Company, a Dallas-based designer and installer of solar energy solutions, selected Spire as marketing partner after a multi-agency review. The Solar Company launched in 2021 and is bringing the savings and sustainability of solar energy to commercial properties and businesses. Seen as one of the top solar providers in Texas, the company designs, constructs, and maintains commercial solar systems, helping businesses reap the environmental and financial rewards of alternative energy. Read More
2021 was an incredible year for the agency, and we’re looking forward to even bigger things in 2022. To stay up to date on Spire news, awards, and blog posts, subscribe to our Spire Wire newsletter.