Time is ticking away from the summer of 2021. The summer meteorological season is 92 days long, and many of those were likely spent enjoying a dip in the pool, sipping a margarita, firing a few fireworks, grilling in the backyard, and traveling to fun destinations. But as the sun sets on another summer, it’s easy to ask the question, “Where did the time go?” Time is of the essence, and that’s why designer Tyler Fonville has created our newest Spire on Spotify playlist Vol. 12: Time Will Tell.

Time is perhaps the most important commodity in the world. Everyone has an equal amount of it. And it is incredibly precious. In both our personal and professional lives, it’s important to make the most of our time. So, we thought we’d look at important time measures in B2B marketing. After all, “Time is money,” as Benjamin Franklin once said.

Here are some important B2B time-related stats to help direct your marketing team’s B2B efforts for the remaining part of 2021 and beyond.

Decision Making
  • Compared to time spent before the pandemic, buyers are investing more time in purchasing decisions, says Iron Paper.
  • The process of buying lasts up to four months for nearly 75% of buyers, according to Marketing Charts.
  • The B2B Buyers Network found that B2B buyers spend 40+ hours researching products and services.
  • Today’s sales process takes 22% longer than five years ago, according to Biznology.
Email
  • 58% of adults check their email first thing in the morning, according to Captera.
  • Employees spend an average of 13 hours per week in their inbox, says Campaign Monitor.
  • B2B prospects spend 10 to 60 minutes each day looking at promotional email, according to WebFx.
  • 35% of marketers choose to send three to five emails per week to their customers, says HubSpot.
Blogs
  • The average blog post takes three hours and 55 minutes to write, says Orbit Media.
  • Marketers have only 122 seconds to make an impact and engage their audiences with branded content before losing them, according to Influence & Co.
  • The average reader spends just 37 seconds reading a blog post, according to Tech Jury.
Search
  • About 64% of marketers actively invest time in search engine optimization (SEO), according to HubSpot.
  • 74% of business buyers will spend over half of their total research time online, according to Big Commerce.
  • One in five smartphone owners worldwide use their device every five minutes, says IAB.
Social
  • 86% of people use social media at least once a day, according to WebFx.
  • Every person spends roughly 8.4 minutes per day on YouTube, according to Tech Crunch.
  • 33% of a user’s total internet time goes to social media, according to WebFx.
  • The average LinkedIn user spends six minutes and 55 seconds every day on the platform, says SimilarWeb.
  • Optimal Facebook posting time for B2B is 9 a.m. to 2 p.m. Tuesday through Thursday, according to Sprout Social.
  • Optimal time to tweet for B2B is between 9 a.m. to 4 p.m. Mondays and Thursdays.
  • Optimal B2B posting time for LinkedIn is Wednesdays from 8 a.m. to 10 a.m. and at noon; Thursdays at 9 a.m. and 1 p.m. to 2 p.m.; and Fridays at 9 a.m.
  • Optimal posting time for Instagram is 9 a.m. to 11 a.m.

Time’s up. For B2B marketers, it’s about time to recognize where buyers are spending their time, and where they’re not. It’s also time to push play on our current Spire on Spotify playlist, Vol. 12: Time Will Tell, from designer Tyler Fonville.

TF, what is the name of your album?

The name? Well, the name of “my” album is none other than Time Will Tell. Enough said? Ha, I guess not. Something the ole father figure in my life would always remind me of was, “There’s a time for everything.” DON’T ASK WHY. Ha, just kidding. I was told that because my child self was usually making noise or drawing when people didn’t do those things! Apparently the group didn’t think it was appropriate. Still wondering today. Let me know if you find anything. Anyway, as much as I’d like to rebel, it’s true. There really is a time for everything, and it’s quite unavoidable. Only time will tell what kind of person you’ve become in the end (or at least how much you owe).

How would you describe this mix?

The mix is full of cold, hard grit, peppered with steel-cut bass and grungy guitar. Don’t forget the heavy strumming, virile falsettos, and crushing rifts. This playlist is full of soulful longing and dark expression from everything blues to all that is rock.

What was the inspiration behind it?

Sometimes one’s mind is left at the butterfly garden. It follows the pea-gravel paths to peruse interesting plant species and frolic through the flowers. The mind will wonder, “Oh, how I hope a butterfly lands on me and kisses my brain cheek.” Well, today is not that day! As I’ve been told before, there’s a time for everything. Sooner or later, you need to realize those butterflies are only there because your brain stinks and it needs to be kicked into gear. Now, go forth!

What is your favorite song, and why?

Although every song in this list is pure gold, I’d have to say “Icky Thump” by The White Stripes! There’s no other song in this playlist that amps me up more. The sharp, rhythmic grunge and dissonant guitar riffs just speak. It’s an anthem for working hard no matter the cost. All that matters is what you do about it.

If your playlist was a brand, what would it be and why?

I’d have to say it could either be OBEY, or Chrome. Respect the Giant! Both brands target hipster urban cyclists who drink too much coffee and chill out with too much beer. They wear black, grow mustaches, and care for cats. There’s nothing like listening to The White Stripes while biking in a balmy 20 degrees on your way home after dark!

Any specific memory that comes to mind when you listen?

The most specific memory for me here comes from my time spent in Chicago. I was an apprentice, learning the craft of traditional graphic design, all the while building character and homing in on my taste and class. Sometimes, before leaving the studio, my boss would say to me, “Tyler, just be yourself” and I knew all would be fine … and now that he’s gone, I could finally listen to whatever I wanted to. Ha!

What makes your playlist unique?

The only thing unique here is the listener! It is solely up to you whether you make something of yourself and go epic. Your excuses are lame, and you know it. Get to rockin’ and get on with it!

Hope you had a great time listening to Tyler’s playlist. But watch out—our next playlist will be dropping soon. So stay tuned to the Spire Blog and Spotify Channel for the release of our newest album.