The year 2000 (Y2K) was filled with fear. As the clocks changed for the turn of the century, experts feared that the switch from the year '99 to '00 would wreak havoc on computer systems, ranging from airline reservations to financial databases to government systems.
But the Y2K bug was squashed, and all was okay (holla!). Gilmore Girls, Malcolm in the Middle, and Curb Your Enthusiasm were the TV hits. Mean Girls, Almost Famous, and The Hangover were big at the box office. And fashion was being set by Britney Spears and *NSYNC were trendsetters for their type of style.
Chief Creative Officer Kimberly Tyner is no noob when it comes to fo’ shizzle songs from the turn of the century. That’s why, my peeps, she is dropping the newest Spire on Spotify Playlist, Vol. 40: Turn of the Millennium Mix. And it’s Y2Kickin’.
Kimberly, what is the name of your album?
I’m calling it the Turn of the Millennium Mix.
How would you describe this mix?
It’s a chillaxed mix that is post-grunge and pop-punk meets indie and garage-rock revival!
What was the inspiration behind it?
Unlike other genres, the 2000s weren’t defined by a few artists, but rather by the collective. This diversity in sound allowed for a broad range of sub-genres to emerge, leading to a vibrant and constantly evolving scene.
What is your favorite song, and why?
“Valerie” by Amy Winehouse. She had such an incredible voice; you just feel it in your bones. She was a great talent gone too soon!
If your playlist was a brand, what would it be and why?
It has to be Apple for constantly changing with the times. It was the decade that Apple changed the way we listen to music with Apple iPod’s and iPhones taking over.
Any specific memory that comes to mind when you listen?
In the mid-2000s I discovered the Garden State soundtrack, which director Zack Braff compiled. After that, I started following his playlists. He was a big musical influence on me in that decade. That soundtrack is fantastic and holds up today. There’s a decent amount of him in this playlist. I listened to these songs everywhere, but my strongest memories are while floating in the pool on hot summer days.
What makes your playlist unique?
It’s filled with a diverse range of artists and sub-genres, making it difficult to pinpoint a single defining sound or artist. Take a listen and let me know what you think!
Now that’s a 2000s playlist that’s hot and crunk, Kimberly. Stay tuned to the Spire Blog and Spotify Channel for the release of our next playlist.
Kimberly Tyner is partner and chief creative officer at Spire, and AAF Dallas’ 2019 Agency Leader of the Year.