Have no fear, Texas—Slack Davis Sanger is here. Slack Davis is a personal injury law firm based in Austin, Dallas, and Fort Worth. You could say they’re superheroes in suits, and they’ve been a client of Spire since last year.
The personal injury industry was worth a staggering $53.1 billion in 2022 alone, up 15% since 2018 (Ibis World). As you might expect, the caseload for personal injury goes far beyond fender benders and neck problems. Personal injury cases range from pedestrian/car/truck/boat/motorcycle accidents, aviation crashes, medical malpractice, and many types of workplace accidents. The level of complexity with these cases grows exponentially, based on the level of injury, fatalities, number of victims involved, mechanical technicalities, or human negligence.
Earlier this summer, Spire launched a new campaign for Slack Davis that leveraged the theme of “Complexity is our Specialty.” It spoke to how the firm and its award-winning attorneys have the technical and legal expertise to outwork, outthink, and out-resource any opposition. The campaign also leaned into the empathy the firm brings to cases, and the resolution it helps bring to clients affected by life-altering catastrophe.
Inspired by the campaign and the practice areas of Slack Davis, Principal/Account Supervisor Julia Cardali is issuing an order to listen to our newest Spire on Spotify Playlist, Vol. 47: Crisis to Confidence. And just like a judge, these jurisprudent jams rule.
Julia, what is the name of your album?
The name of my latest album is Crisis to Confidence. Short, sweet, and truly the essence of Slack Davis. When clients come to them with a personal injury crisis, the firm goes above and beyond to assure them that they are in good hands, that they will be taken care of, and that they will do everything in their power to garner the desired case results.
How would you describe this mix?
This playlist includes a mixture of songs, artists, and genres that remind me of all aspects of Texas’ award-winning personal injury firm Slack Davis Sanger: complexity is their specialty. There’s something for everyone on this playlist.
What was the inspiration behind it?
The inspiration behind this playlist is a recent campaign Spire developed, launched, and is currently running for Slack Davis Sanger, called “Complexity is our Specialty.” This campaign was created to raise brand awareness among potential case referral sources (i.e., other attorneys, judges, local politicians, etc.), and to promote awareness of all practice areas: aviation, medical malpractice, workplace injury, and class action/whistleblower.
What is your favorite song, and why?
“Ain’t No Mountain High Enough” by Marvin Gaye and Tammi Terrell is my favorite song on the playlist. The song’s well-known hook “ain’t no mountain high enough, ain’t no valley low enough, ain’t no river wide enough …” reminds me of Slack Davis’ tenacious spirit to overcome —and win—even the most complex cases. It also conveys the deep level of care the firm has for its clients, who are likely going through the hardest time of their lives.
If your playlist was a brand, what would it be and why?
Clearly, this playlist would be a brand championed by Slack Davis Sanger. The range of songs cover the firm’s practice areas (who knew there would be songs called “Whistleblower”?) and touches on justice, the firm’s mentality toward cases (i.e., “Get Up, Stand Up” by Bob Marley), and the aftereffect for their clients (i.e., “Survivor” by Destiny’s Child).
Any specific memory that comes to mind when you listen?
No specific memory comes to mind; though, I did include an artist that I know Slack Davis’ Director of Marketing, Steph Eitrheim, enjoys: Brandi Carlile. While preparing to set up for last year’s annual Slacktoberfest event, Steph recommended Brandi Carlile, specifically her song called “The Story.” That night, I heard that song and a few others, and I thought she had a cool sound. This one’s for you, Steph!
What makes your playlist unique?
This playlist is unique because it’s not just about one of our clients, it’s inspired by a campaign that’s currently running. The campaign features digital, social, and print ad components that showcase compelling visuals and headlines, including “Turning Tragedy into Triumph,” “Converting Catastrophe into Certainty,” “Turning Tragedy into Trust,” and “Changing Crisis to Confidence.”
Julia Cardali is a Principal/Account Supervisor at Spire, an Ad 2 Dallas “32 Under 32” recipient, and the AAF Dallas “Young Professional of the Year.”