Mouser Electronics® (Mouser) is a global distributor of semiconductors and electronic components. With over $4 billion in annual revenue, Mouser is ranked as the seventh largest electronic component distributor in the world. The company has 27 offices located around the globe and conducts business in 21 different languages and 34 currencies. Their 1 million-square-foot global distribution center is equipped with state-of-the-art wireless warehouse management systems that enable Mouser to process orders 24/7 and deliver nearly perfect pick-and-ship operations to more than 650,000 customers in 223 countries/territories.
In the beginning of last year, Mouser enlisted the creative and strategic talent of Spire Agency to bring a fresh perspective and vision to the company’s technical thought leadership campaign for 2023, Empowering Innovation Together™ (EIT). EIT is an educational series for engineers offering thought-provoking topics and perspectives to stay current on technology trends within the market.
Spire set out to cultivate a more sophisticated image for EIT as part of a comprehensive creative and advertising program that is executed worldwide and translated in six languages. From the sleek look of the EIT website, to the deep technical insights of infographics, to the riveting storytelling of its podcast, The Tech Between Us, Spire implemented the curated look and feel throughout the year-long content series, including video, print, social media, audio media, and paid digital across five tech topics. These topics included Green Energy Storage Systems, Matter, Digital Therapeutics, Environmental Sensors and WiFi7.
The true measure of success lies in the numbers, and those did not disappoint. With a staggering 75% surge in website visitors, on-page content interactions soaring by 906%, and an astonishing 2,186% spike in podcast listens, Mouser’s EIT program is a leader of innovation in a rapidly evolving landscape.
As we reflect on Mouser’s highly effective campaign journey, it’s clear that success in the B2B landscape is not just about having a great product or service. It’s about telling your story in a way that resonates, engages, and compels action. Mouser’s triumph is a testament to the power of creative collaboration, strategic planning, and execution that speaks directly to the needs and aspirations of their audience.
If your brand or business is ready to elevate your marketing and achieve outcomes that matter, let’s talk. Let’s discuss how our team can craft a beautiful, functional campaign that reveals your strengths, speaks your bold truth to your audience, and drives business forward.
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