In March 2021, Spire began working with Customized Communications Inc., a health education agency specializing in the maternity experience. Their business is to aid healthcare facilities as they guide expectant parents through the entire journey from prenatal care to labor and birth to postpartum and newborn care and safety.

Spire was hired to deliver a bouncing new baby brand that highlighted a complete expertise in the maternity education space. The result was Baby360, producers of industry-leading maternity materials in print and digital formats, in multiple languages, for health systems and their patients.

Spire developed the new name, logo, website, and other communication materials for Baby360. To celebrate the arrival, Senior Account Executive Caitlyn Pobee delivers a bouncy bundle of Spotify joy with our latest Spire on Spotify Playlist, Vol. 34: Bundle of Joy.

Caitlyn, what is the name of your album?

My new playlist is called Bundle of Joy. It has some of my all-time favorite “baby” songs.

How would you describe this mix?

The Bundle of Joy playlist brings together all the classic, new, and old baby songs. Everyone knows and loves a song with “baby” in the title or in the song that gets stuck in their head but nevertheless makes them happy and feel like dancing.

What was the inspiration behind it?

Baby360 has provided the most trusted maternity education solutions around for over 30 years. They’ve been aiding our capeless superheroes that work in healthcare facilities and hospitals as a guide to expectant parents through all the stages that come along with bringing a child into this world. A very exciting time, no doubt, but a scary, overwhelming time as well. As we all know, knowledge is power, and those who help spread knowledge should be celebrated and appreciated. We wanted to celebrate our client, Baby360—a company with a dedicated mission of empowering and educating with this playlist. Help us celebrate and give it a listen.

What is your favorite song, and why?

That’s an easy one: “Always Be My Baby” by Mariah Carey. From the first second the music fades in I smile, and I’m flooded with instant happiness. Queen Mariah never misses, and this song is no exception. The song and the music video remind me of simpler times … that first love, running through a field laughing, or swinging on a tire. It’s a song I never get tired of and will always sing from beginning to end because of the joy I receive every time I do so.

If your playlist was a brand, what would it be and why?

Khan Academy, a nonprofit with the mission to provide free, world-class education for everyone. Every child deserves the opportunity to learn and have access to materials that help do so. As someone who needed a little more guidance than the lesson plan I received in the classroom, my saving grace was Khan Academy, which helped me feel capable and confident in myself.

Any specific memory that comes to mind when you listen?

No specific memory comes to mind; this playlist just reminds me to stop, enjoy life, and to appreciate the gift of life.

What makes your playlist unique?

It’s to appreciate a badass client that deserves to be celebrated for the work they deliver every single day.

Thanks, Caitlyn. Your playlist really delivers. Stay tuned to the Spire Blog and Spotify Channel for the release of our next album.

Caitlyn Pobee is a Senior Account Executive at Spire Agency, one of the most awarded B2B branding agencies in the country.