In the fall of 2022, Maxwell Page Group (MPG) became a client of the agency. MPG is a joint venture between iMax Healthcare Group and Page Healthcare Development. The Georgia-based firm was founded by Dr. Clyde Maxwell and Greg Page with the intent to develop, plan, build, and operate world-class facilities that support the cognitive health and overall wellness in America’s most vulnerable areas.
From healthcare services to healthy food, access is what plagues the poorest communities. And access is exactly what MPG strives to not only provide, but solve for this colossal problem that plagues the U.S.
That’s why our Principal/Account Supervisor Julia Cardali is prescribing a dose of reality with our newest Spire on Spotify Playlist, Vol. 38: Access is Golden.
Julia, what is the name of your album?
I’m calling Spire’s newest playlist Access is Golden, inspired by our MPG client, and a healthy dose of reality is prescribed before listening.
How would you describe this mix?
Access is Golden is an eclectic playlist that’s inclusive of different genres, ranging from classic rock to rap—and everything in between.
What was the inspiration behind it?
The inspiration behind this playlist is our MPG client, whose sole reason for being is to create access to services that will ultimately bridge the gap of social determinants of health in underserved communities, from physical and mental health to career and family health, and everything in between. MPG is not only the inspiration behind this playlist, but an inspiration to me personally.
What is your favorite song, and why?
My favorite song on this playlist is “Head & Heart” by Joel Corry (feat. MNEK). Not only is it an upbeat, catchy song but the title is descriptive of what MPG is trying to do, which is provide vulnerable communities with access to holistic care. The “heart” speaks to physical health, healthy eating habits, and family wellness; and “head” speaks to mental wellness, workforce development, and more.
Another favorite of mine is “Kids” by MGMT, which aligns with MPG’s goal to focus on the kids within these underserved communities. Because when you focus on the kids’ health, the rest of the family will follow.
If your playlist was a brand, what would it be and why?
If my playlist was a brand, it would be GoodRX, a company that believes healthcare, especially medication, should be accessible (i.e., affordable, convenient, and transparent) for all.
Any specific memory that comes to mind when you listen?
One memory comes to mind when I hear the song “Lovely Day” by Bill Withers. You may recall in a different blog post that I used to dance when I was younger, and this was one of my warm-up/stretching songs back in the day. This song takes me back to the studio in Martinsville, New Jersey, every time.
What makes your playlist unique?
My playlist is uniquely inspired by our MPG client, with every song title relating to their focus on the cognitive health and overall wellness of the most vulnerable populations.
Thanks, Julia. This playlist is just what the doctor ordered. Stay tuned to the Spire Blog and Spotify Channel for the release of our next playlist.
Julia Cardali is a Principal and Account Supervisor at Spire, and is also AAF Dallas’ 2023 Young Professional of the Year and an Ad 2 Dallas “32 Under 32” recipient.