Spire was recently recognized with two awards at the American Marketing Association’s 2020 DFW Marketer of the Year awards.

Spire Agency, a Dallas-based B2B branding agency, was recently recognized with two awards at the American Marketing Association’s 2020 DFW Marketer of the Year awards. Additionally, Spire led all agencies with a total of seven award nominations featuring work completed for its clients throughout the previous year.

The first award of the night came in the 2020 Integrated Marketing – B2B category for its TrinityRail “Built to Deliver” campaign.

With tweaks to the TrinityRail logo and an updated brand standards guide under their belt, Spire worked to elevate the TrinityRail brand, with a full rollout of the updated brand across a multitude of various channels. The project was aligned with the company’s long-standing tagline: Built to Deliver.


The second award came in the 2020 Marketing Collateral category for our TrinityRail Corporate Sales Kit.

As part of a complete brand overhaul, Spire worked with TrinityRail to create a new corporate presentation folder. Used everywhere from trade shows to sales calls, this sales kit allows TrinityRail reps to easily and effectively share TrinityRail marketing materials such as its corporate brochure, specialty brochures, and product one-sheets.


See the full TrinityRail case study here.

“In what has been a very surreal year, this was a great night for our agency,” said Kimberly Tyner, partner and creative head at Spire Agency. “Kudos to the entire AMA DFW team for pivoting in the middle of the pandemic and finding a way to make this event happen. Our team really enjoyed watching virtually.”

The two additional AMA DFW awards, combined with the 10 Dallas ADDY awards and 9 Hermes Creative Awards earlier in the year, maintains Spire Agency’s status as Texas’ most-awarded B2B agency since 2016.

Tyner added, “We continue to work with amazing clients that create the right environments for our team to push out award-winning work. It’s truly a win-win.”


Faithful to the belief that the world around us should be well-designed, Dallas-based Spire Agency elevates B2B brands through strategic brand design that builds bottom lines. The agency helps companies achieve better results faster by developing brand assets that are targeted, innovative, relevant, and cost-effective. Spire Agency’s ultimate goal is to elevate their client’s B2B brands, creating positive and memorable interactions between the brand and its audience.

For media inquiries: Jonathan Armstead | Spire Agency | jonathan.armstead@spireagency.com


The American Marketing Association has 30,000 members from 76 professional chapters and 250 collegiate chapters across the US. The AMA was formed in 1937 with the merge of two preceding organizations, the National Association of Marketing Teachers and the American Marketing Society. The mission of the Dallas-Fort Worth Chapter is to educate, support, and enhance the performance of its members and marketing professionals in the Dallas-Fort Worth metroplex.