ClearShift produces ultra-pure, environmentally friendly specialty products, and Spire was proud to help rebrand the company with a new name, logo, website, and complete brand rollout, which was featured in a story on AdChatDFW.

The company manufactures products using a next- generation gas-to-liquids process, reducing the amount of CO2 released into the atmosphere. The company approached Spire in need of a rebrand. Their previous name, Advantage Midstream, had pigeon-holed them into the oil and gas / midstream industry.

They needed an identity that accurately reflected their services, which are more in the clean / green products space. Spire worked with the ClearShift team to create a fresh brand identity, including the development of a company name, logo, corporate business system, and website.

Spire began its work on the development of a company name that would position them as a green space player and speak to their unique product attributes. After much research and an extensive naming process, “ClearShift” was chosen. The Spire creative team next developed a new logo and corporate business system, along with a beautifully clean and modern website. After launching with these new assets, ClearShift has enjoyed an increase in market awareness and is now well-positioned to make waves in the clean specialty-products marketplace.

Since 2015, AdChat DFW has been a robust, online news source and promotional platform for the agency, marketing, production, film, and talent communities across the Metroplex. AdChat DFW featured Spire 12 times in 2020, in stories ranging from awards to adapting in the pandemic to agency wins.

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