Airbus Helicopters, the official helicopter of the Dallas Cowboys, has selected Spire Agency to lead the 2018 creative direction for the North America division.
The partnership between Airbus Helicopters, Inc. and Spire Agency began with the award-winning Addison-based creative agency executing project-based campaigns, including branded in-flight customer appreciation giveaways, in-suite promotions at Dallas Cowboys games and a print advertising campaign in 2017. In a continued effort to elevate the Airbus brand to their sophisticated demographic, Spire Agency has been chosen to lead all creative direction for sales enablement efforts through print, digital, and event marketing.
“The customer Airbus Helicopters, Inc. is marketing towards is unique and difficult to access,” explains Kimberly Tyner, Partner at Spire Agency. “Clearly a helicopter purchase is not something the average consumer considers. Reaching those prospects in a way that is unique, impactful and leaves a lasting awareness of the Airbus brand is a challenge that we, as a company, have immensely enjoyed. We’ve really taken the brand to new places in the past year and we’re looking forward to producing even more innovative creative and event work with the Airbus team.”
Leigh Ann Cathro , Sr. Manager of Customer Experience Marketing, for Airbus Helicopters, Inc. , says, “Our existing partnership with the Dallas Cowboys opens the Airbus brand to opportunities that need to be leveraged carefully. Knowing that we had to elevate our brand to match the level of the Dallas Cowboys, we felt that Spire Agency was the right agency to reach our brand goals.
After working with Spire Agency on a few projects in 2017, the North America Airbus helicopter team saw an increase in brand awareness with new prospects as well as more qualified leads. In late 2017, the branding elements produced by Spire Agency helped the Airbus team close one new helicopter contract with three more expected to close in 2018.
Cathro continues, “We look forward to seeing more exciting creative from Spire as we work on a number of new projects for our current and future Airbus customers.”