It was a time that smelled like teen spirit, when it was not uncommon to spot a zombie, creep, loser, or even a machinehead. A period in life colored by Blues Traveler, Gin Blossoms, The Cranberries, and Sister Hazel. Of course, we’re talking about the 1990s. Partner and Chief Creative Officer Kimberly Tyner’s ‘90s soundtrack is all that and a bag of chips. So listen up, and party on, Garth, with the newest Spire on Spotify playlist called Vol. 36: 9 Hours of 90s.

Kimberly, what is the name of your album?

My new playlist is called 9 Hours of 90s because the ‘90s are so great, it’s tough to do in less!

How would you describe this mix?

This playlist is an eclectic mix of all the songs and bands that made the ‘90s such an unforgettable time in music history. This blend of ‘90s alt and modern rock runs the gamut with mainstays like Pearl Jam, Counting Crows, and Dave Matthews Band, as well as some lesser-known gems like Rusted Root and The Sundays.

What was the inspiration behind it?

It was a time of great change for me with so many different influences all affecting which kinds of music I was exposed to. The ‘90s for me started in college in Oklahoma, included moves to Phoenix and Atlanta, and wrapped with a move to my final destination of Dallas in December 1999. This playlist for me spans that four-state journey and all of the incredible people I met along the way.



What is your favorite song, and why?

Early ‘90s: One time in college, we moved all of the furniture out of my living room and we danced all night to U2’s Achtung Baby album. “Mysterious Ways” will forever remind me of that night.

Mid to late ‘90s: It would have to be a “Dave” song, probably “One Sweet World.” I’m pretty sure I might have been a Dave Matthews Band groupie in my 20s, as I saw him seven or so times in five years.

Honorable mention would have to be Sister Hazel’s “All for You.” And 25 years later, my friend and I open our calls serenading that song to one another, reminiscing of our time in Atlanta.

If your playlist was a brand, what would it be and why?

This might be cheating, but I’d rather name an experience. It would be a beer garden on a Sunday afternoon. Cold drinks with friends in the warm sun, listening to live music—happiness all around. If it’s a brand or location, then it would have to be one of my favorite places to hang out with friends in Atlanta: Three Dollar Cafe or Chastain Park.

Any specific memory that comes to mind when you listen?

I was very tuned into the local Atlanta music scene from ‘96 to ‘99. Our friend group comprised mostly advertising industry folks and musicians. We would spend every weekend moving from one venue to the next, listening to our friends play until late, and then we’d all meet back at someone’s apartment and play music until crazy early in the a.m. It was exciting to be around such creativity, since I’m not musically inclined myself, save for the cowbell or the tambourine.

I have included some of the original songs from one of my favorite local Atlanta bands, Brighter Shade. While the lead is better known as a founder of the Zac Brown Band, I prefer his Brighter Shade songs. Take a listen; you can still catch them live every now and then in Atlanta. While it may be much harder to grab drinks with him after a set now, I still have great memories singing at the top of my lungs at 4 a.m. while he and some other guys riffed on some “Dave” for us. Good times!

What makes your playlist unique?

It’s stacked with a decade of amazing memories. I truly love this list. It spanned such an influential time in my life—it’s like a walk down memory lane. I hope it is for you, too. I think Dave said it best: “Turns out, not where, but who you’re with that really matters.”

Booyah, Kimberly! If anyone doesn’t like this ‘90s playlist, they can talk to the hand. Stay tuned to the Spire Blog and Spotify Channel for the release of our next exciting playlist.