Spire Agency is proud to announce that work developed in partnership with Mouser earned nine honors in the 2026 Telly Awards, recognizing excellence in video, branded content, and emerging creative technologies.
The awards recognize multiple campaigns and videos developed as part of Mouser’s ongoing Empowering Innovation Together (EIT) program, as well as One Partner, a generative AI-driven video campaign focused on Mouser’s role as a trusted supply chain partner.
Among the honors were two Gold Telly Awards for the Empowering Innovation Together campaign in the following categories:
- Campaign – Science & Technology — Gold
- Campaign – Branding — Gold
Silver Telly Awards were awarded to several EIT topic videos, including:
- Mind-Controlled Machines
- Reduce, Reuse, Reimagine Tech
- AI-Powered Engineering
- That’s 3D-Printed
- Urban Transport Takes Flight
The One Partner campaign received a Gold Telly Award in Branded Content – Use of Generative AI, marking an important milestone for both teams as their first award recognizing generative AI creative work. The campaign additionally earned a Silver Telly Award in Branded Content – B2B.
The recognition highlights the continued collaboration between Spire and Mouser, combining strategic storytelling, emerging technologies, and highly visual creative to engage engineers and technical audiences around complex topics.
“These awards reflect the strength of our collaboration with Spire and the high standards both teams bring to every campaign,” said Heidi Elliott, Marketing Communications Director at Mouser. “This recognition speaks to what’s possible when bold, creative thinking is paired with a clear B2B strategy. The work represents a shared commitment to developing campaigns that are memorable for highly technical audiences. It also sets the stage for what’s ahead as we continue to build work that pushes ideas further.”
“These awards reflect the strength of our collaboration with Spire and the high standards both teams bring to every campaign.”
– Heidi Elliott, Marketing Communications Director, Mouser
“This recognition reflects the strength of our partnership with Mouser and our shared commitment to pushing creative boundaries in B2B marketing,” said Kimberly Tyner, CEO and Chief Creative Officer of Spire Agency. “From emerging technologies and engineering innovation to AI-driven creative approaches, these campaigns challenged us to think differently, experiment creatively, and develop work that connects with highly technical audiences in meaningful ways. We’re honored to be recognized alongside Mouser for work that continues to evolve and innovate.”
These latest honors continue the award-winning momentum of the Empowering Innovation Together program and reinforce the impact of strategic creative partnerships that combine technical expertise, compelling storytelling, and innovative execution.
About The Telly Awards
Founded in 1979, The Telly Awards honor excellence in video and television across all screens and are judged by leaders from video platforms, television, streaming networks, and production companies worldwide.
About Spire Agency
For more than 20 years, Spire has partnered with organizations across B2B industries to solve difficult marketing and branding challenges through strategic thinking, compelling creativity, and collaborative partnership. This recognition builds on Spire’s continued momentum and previous Telly honors.
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