The Telly Awards recently honored excellence in video and television with Spire’s client, Mouser Electronics, Inc., once again earning top recognition. This year, Mouser and Spire took home six Telly Awards for their collaborative work on Empowering Innovation Together (EIT) videos, including a Silver Award for Branded Content – Campaign – Science & Tech, a Bronze Award for Branded Content – Campaign – Branding, and four individual video wins:
- Zonal Architecture – Silver
- Human Machine Interface – Silver
- Smart Grid – Silver
- Industry 5.0 – Bronze
The Empowering Innovation Together program delivers high-value thought leadership content that keeps the brand top of mind with engineers throughout every stage of the product design and development process. In a highly competitive landscape, this always-on engagement helps position Mouser as a trusted technology resource, so that when engineers are ready to make a purchase, they turn to Mouser.
The collaboration between Mouser and Spire has continued to evolve the Empowering Innovation Together series into a bold, globally distributed platform that blends rich storytelling with elevated visuals. Each topic offers a deep dive into a key area of emerging technology, strategically crafted to resonate with the electronic design community. The content is supported by a comprehensive content and branding strategy.
“Our ongoing partnership with Spire continues to elevate the creative and strategic impact of our EIT series,” said Heidi Elliott, Marketing Communications Director at Mouser. “Their deep expertise in B2B marketing and ability to translate complex technology into compelling visual stories has helped us connect with engineers in meaningful ways. We’re honored to see that work recognized once again by The Telly Awards.”
“[Spire’s] deep expertise in B2B marketing and ability to translate complex technology into compelling visual stories has helped us connect with engineers in meaningful ways.”
– Heidi Elliott, Marketing Communications Director, Mouser
The 2025 Telly Awards theme, “Stories Take Shape,” underscores how today’s creators are blending traditional storytelling techniques with emerging formats to explore the full spectrum of what video can be. This year’s competition drew more than 13,000 entries from 56 countries and was judged by more than 250 industry experts across categories, including branded content, documentaries, immersive video, and social media.
“We are incredibly proud of the recognition our work with Mouser’s EIT series continues to receive,” said Kimberly Tyner, Chief Creative Officer at Spire Agency. “It’s a powerful example of how thought leadership can help brands stay top of mind in a competitive, fast-moving space. By creating content that informs, inspires, and delivers value at every stage of the engineer’s journey, we’re helping position Mouser not just as a distributor, but as a trusted resource. We’re honored that this approach has been recognized by The Telly Awards.”
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