Naturally Slim is an innovative online weight loss program used by employers to help their workforce become healthy. However, the innovation did not extend to their brand, with a dated website and welcome kit failing to convey the professional message Naturally Slim needed to present to corporate wellness officers, HR managers and business owners. Spire worked with Naturally Slim to provide a complete overhaul of their brand, updating the look and feel while ensuring their messaging resonates with their audience. We then brought the brand to life with a new website targeting both the employer and healthcare provider audience, in addition to the end-user employee audience who uses the site to access the program. As part of the rebranding process we also completely redesigned the welcome kit. By embracing the new brand look while being more functional and interactive, the welcome kit provides inspiration and motivation before the first pound is ever lost.