Mouser is a trusted source for electronics components relied on by engineers around the world, but with a variable sales cycle and crowded market place they needed to stay top of mind.
Spire elevated Mouser’s global thought leadership campaign, Empowering Innovation Together, bringing future-focused innovation topics to life through smart, digestible content built for engineers. We combined our award-winning creative with a precision-targeted, multi-channel campaign rollout engineered to drive high-value engagement and on-page conversions, connecting both subscribers and new audiences with the full impact of EIT content.
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targeted engineers driven to content-rich landing pages
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combined on-page article reads, podcast listens, and infographic views
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completed video views covering innovation and deep tech insights
5 innovation topics - with design insights crafted for engineers
- Industrial Machine Vision
- Zonal Architecture
- Human Machine Interfaces
- Smart Grid
- Industry 5.0
An integrated media strategy designed to deliver high-engagement content across targeted digital channels
We developed a suite of engineering-focused content for each of the five innovation topics, including videos, podcasts, articles, and infographics, crafted to help engineers explore emerging technologies at their own pace. Each campaign was supported by custom-built landing pages and expanded into high-impact visual assets, strategically deployed across social, programmatic, video, PR, and print channels to maximize engagement and drive conversion.
Tailored insights in audio form, curated from the top minds in tech and engineering
Spire recorded and refined episodes of Mouser’s podcasts, “Tech Between Us” and “In Between the Tech”, to translate complex conversations into clear, engineer-focused insights.
Distribution on major podcast platforms, paired with a targeted social and email promotion strategy drove growth in active listenership and deepened Mouser’s connection with its global engineering community.
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completed listens on podcasts covering in-depth innovation
%
growth in active podcast listeners from previous years
