Empowering change for a tech and thought leader
Mouser Electronics® is the world’s seventh largest distributor of semiconductors and electronic components. The $4 billion company targets electrical and design engineers across the globe with its award-winning content series: Empowering Innovation Together™.
Challenge
Create a more sophisticated image for “Empowering Innovation Together” (EIT), its extensive thought leadership campaign and educational series for electrical and design engineers.
countries
languages
tech topics
Staying ahead of the tech curve
Empowering Innovation Together (EIT) keeps engineers connected to tomorrow with five thought-provoking topics annually. Each explores a tech trend or future technology to help R&D engineers stay informed and ahead. For the eighth year in the series, Spire was hired to elevate and expand the industry-leading series.
Global topics with global impact
Each EIT topic included a comprehensive creative and media program that included website, videos, podcasts, print, event marketing, social media, audio media, and paid digital. And all of this came to life in 65 countries across six different languages worldwide.
