B2B Event Marketing & Trade show Design Agency
OWN THE ROOM.
AND THE RELATIONSHIP.
Transform trade shows and events into meaningful touch points that build trust, spark conversation, and close deals
In-person experiences remain one of the most powerful ways to express brand value, build trust, and spark meaningful engagement. Whether it’s a trade show, conference, roadshow, executive summit, or branded pop-up, Spire plans and produces standout activations that connect with your audience and elevate your brand. We align every detail with your brand strategy and business goals. Our end-to-end approach ensures your presence isn’t just seen—it’s felt and remembered. The result: immersive brand experiences that create lasting impact and drive measurable business outcomes.
25+ years of B2B event expertise
Turning foot traffic into meaningful customer engagement and lasting brand relationships
Trade Show Booth & Exhibit Design
From first sketch to seamless install, we build branded spaces that drive foot traffic and guide purposeful conversations between you and your customers.
Immersive Brand Experiences
Interactive demos, experiential shows and trips, branded pop-ups, and hybrid moments that capture attention and deepen attendee engagement.
Environmental Graphics
Bold visuals and intuitive signage immerse visitors in your event messaging while guiding them effortlessly through the space.
Pre- & Mid-Event Promotion
Targeted ABM, paid social, email and geofence campaigns that help raise awareness, confirm attendance, and book meetings in advance of and during the main event.
Talent Selection & Management
Research, selection, and coordination of on-brand hosts, entertainment, and ambassadors chosen to elevate the event experience.
Sales-Enablement Toolkits
Product and service demo stations, customized landing pages and sales materials, and messaging playbooks that keep the conversation moving.
Post-event retargeting
High-frequency, multi-channel digital campaigns that capitalize on event attendance with targeted follow up so event interactions translate into customer relationships.
Event Analytics & Reporting
Tracking for event lead-capture and post-event reports that contextualize impact, qualify prospects, and help inform sales teams on next steps.
25+ years of B2B event expertise
Turning foot traffic into meaningful customer engagement and lasting brand relationships
Trade Show Booth & Exhibit Design
From first sketch to seamless install, we build branded spaces that drives foot traffic and guide purposeful conversations between you and your customers.
Immersive Brand Experiences
Interactive demos, experiential shows and trips, branded pop-ups, and hybrid moments that capture attention and deepen attendee engagement.
Environmental Graphics
Bold visuals and intuitive signage immerse visitors in your event messaging while guiding them effortlessly through the space.
Pre- & Mid-Event Promotion
Targeted ABM, paid social, email and geofence campaigns that help raise awareness, confirm attendance, and book meetings in advance of and during the main event.
Talent Selection & Management
Research, selection, and coordination of on-brand hosts, entertainment, and ambassadors chosen to elevate the event experience.
Sales-Enablement Toolkits
Product and service demo stations, customized landing pages and sales materials, and messaging playbooks that keep the conversation moving.
Post-event retargeting
High-frequency, multi-channel digital campaigns that capitalize on event attendance with targeted follow up so event interactions translate into customer relationships.
Event Analytics & Reporting
Tracking for event lead-capture and post-event reports that contextualize impact, qualify prospects, and help inform sales teams on next steps.
B2B event and trade show Approach
End-to-end support to create branded experiences that engage your audience and drive results
Concepting
& Planning
We strategize your event messaging and target customers, then craft an action plan that aligns every stakeholder and sets clear goals for success.
Space Design
& Installation
We translate the plan into striking, branded event designs— and handle the production, fabrication, logistics, and on-site setup so your space is ready to drive-impact.
Pre- & Post-Show Marketing
We ignite interest with targeted pre-show buzz and sustain momentum with data-driven retargeting and follow-ups that turn event interactions into a long-term pipeline.
Concepting
& Planning
We strategize your event messaging and target customers, then craft an action plan that aligns every stakeholder and sets clear goals for success.
Space Design
& Installation
We translate the plan into striking, branded event designs— and handle the production, fabrication, logistics, and on-site setup so your space is ready to drive-impact.
Pre- & Post-Show Marketing
We ignite interest with targeted pre-show buzz and sustain momentum with data-driven retargeting and follow-ups that turn event interactions into a long-term pipeline.
Concepting
& Planning
We strategize your event messaging and target customers, then craft an action plan that aligns every stakeholder and sets clear goals for success.
Space Design
& Installation
We translate the plan into striking, branded event designs— and handle the production, fabrication, logistics, and on-site setup so your space is ready to drive-impact.
Pre- & Post-Show Marketing
We ignite interest with targeted pre-show buzz and sustain momentum with data-driven retargeting and follow-ups that turn event interactions into a long-term pipeline.
Strategic B2B Branding Approach
End-to-end support to create branded experiences that engage your audience and drive results
Concepting
& Planning
01
We strategize your event messaging and target customers, then craft an action plan that aligns every stakeholder and sets clear goals for success.
Space Design
& Installation
02
We translate the plan into striking, branded event designs— and handle the production, fabrication, logistics, and on-site setup so your space is ready to drive-impact.
Pre- & Post-Show Marketing
03
We ignite interest with targeted pre-show buzz and sustain momentum with data-driven retargeting and follow-ups that turn event interactions into a long-term pipeline.
FEATURED TRADE SHOW & EVENT WORK
We build immersive brand experiences—grounded in strategy and event-marketing expertise across industries
TrinityRail
Cervey
Texas Capital Bank
Morris & Dickson
Dynata
Association Capital Bank
TrinityRail
Cervey
Texas Capital Bank
Morris & Dickson
Dynata
Association Capital Bank
Our clients & partners
Frequently asked questions
Why invest in event and trade-show marketing?
Some B2B deals still close face-to-face—especially for complex purchases that require trust, nuance, and human connection. Events and trade shows create rare opportunities for quality downtime with prospects, where authentic relationships can form outside of formal pitches. A well-planned experience shortens sales cycles by bringing your brand to life through tailored demos, immersive environments, and personal interactions that build rapport in ways digital channels simply can’t.
How far in advance should we start planning?
For mid-size shows or events, we recommend engaging Spire 12–16 weeks in advance—and up to six months for large, custom builds or international activations. Premium trade show spaces are often booked a year out, so early alignment helps secure the best locations while maximizing creative runway and production time. While we’re flexible based on your needs, thoughtful lead time always leads to stronger results.
Do you offer on-site support during the event?
Yes. Our team handles install, live troubleshooting, talent management, and tear-down—so your team can focus on creating engaging brand moments and having high-value interactions, not event and staff logistics.
What makes Spire different from a traditional exhibit house?
We’re strategy-led marketers first, builders second. That means every creative choice—booth layout, graphics, activations—is mapped to audience insight, sales enablement, and measurable growth.
Work with a B2B agency to elevate your next brand experience
Let’s bring your event and trade show goals to life.
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