B2B Brand Identity & Design Agency

Bring your brand to life—from name and logo to website and beyond

Full-scale brand identities for B2B business growth

From naming to digital presence, we transform ambitious B2B visions into cohesive brands that spark recognition and fuel growth. Our team aligns every touchpoint—business systems, marketing materials, web, and beyond—so your brand launches strong, earns trust, and scales effortlessly.

25+ years of B2B Branding expertise

From foundational strategy to standout execution, we develop brand assets that build recognition, drive sales, and support growth

25+ Experience in B2B Branding Across Industries

From foundational strategy to standout execution, we develop brand assets that build recognition, drive sales, and support growth.

Brand Identity & Design Services

From foundational strategy to standout execution, we develop brand assets that build recognition, drive sales, and support growth.

Strategic brand and product naming that captures your purpose, reflects your positioning, and stands out in crowded markets.

From logo to typography and color palette, we create distinctive, scalable brand identity systems that work across every touchpoint.

From storyboarding through production and post-production, we manage every detail to craft compelling B2B video narratives that move audiences and drive results.

Comprehensive brand style guides that document your brand’s voice, visuals, and usage—so every execution is on-brand and aligned.

Custom pitch decks, sales enablement tools, and marketing collateral that communicate your value with clarity and impact.

Beautiful, user-focused websites that bring your brand online—designed for credibility, performance, and conversion.

Product packaging that reflects your identity, resonates with your audience, and enhances shelf presence or unboxing experience.

Immersive branded environments and assets—designed to attract, educate, and convert at high-stakes trade shows and industry events.

25+ years of B2B Branding expertise

From foundational strategy to standout execution, we develop brand assets that build recognition, drive sales, and support growth.

Strategic brand and product naming that captures your purpose, reflects your positioning, and stands out in crowded markets.

From logo to typography and color palette, we create distinctive, scalable brand identity systems that work across every touchpoint.

From storyboarding through production and post-production, we manage every detail to craft compelling B2B video narratives that move audiences and drive results.

Comprehensive brand style guides that document your brand’s voice, visuals, and usage—so every execution is on-brand and aligned.

Custom pitch decks, sales enablement tools, and marketing collateral that communicate your value with clarity and impact.

Beautiful, user-focused websites that bring your brand online—designed for credibility, performance, and conversion.

Product packaging that reflects your identity, resonates with your audience, and enhances shelf presence or unboxing experience.

Immersive branded environments and assets—designed to attract, educate, and convert at high-stakes trade shows and industry events.

Strategic B2B Branding Approach

Why Spire? Because strategy drives every design decision.

Our approach goes beyond just making things look good. We craft brands that solve real business problems and move markets.

Discovery & Strategy

We dive into your business, audience, and market to shape a focused, strategic approach to your visual identity—whether we’re starting fresh or building on existing elements.

Design & Development

We develop tailored creative options—such as naming, identity systems, or logo design—and guide your team through feedback and decision-making to align on a clear direction.

Execution & Rollout

From packaging and signage to digital assets, we apply your visual brand across all key touchpoints to ensure consistency, clarity, and impact.

Discovery & Strategy

We dive into your business, audience, and market to shape a focused, strategic approach to your visual identity—whether we’re starting fresh or building on existing elements.

Design & Development

We develop tailored creative options—such as naming, identity systems, or logo design—and guide your team through feedback and decision-making to align on a clear direction.

Execution & Rollout

From packaging and signage to digital assets, we apply your visual brand across all key touchpoints to ensure consistency, clarity, and impact.

Discovery & Strategy

We dive into your business, audience, and market to shape a focused, strategic approach to your visual identity—whether we’re starting fresh or building on existing elements.

Design & Development

We develop tailored creative options—such as naming, identity systems, or logo design—and guide your team through feedback and decision-making to align on a clear direction.

Execution & Rollout

From packaging and signage to digital assets, we apply your visual brand across all key touchpoints to ensure consistency, clarity, and impact.

Strategic B2B Branding Approach

Why Spire? Because strategy drives every design decision.

Our approach goes beyond just making things look good. We craft brands that solve real business problems and move markets.

Discovery & Strategy

01

We dive into your business, audience, and market to shape a focused, strategic approach to your visual identity—whether we’re starting fresh or building on existing elements.

Design & Development

02

We develop tailored creative options—such as naming, identity systems, or logo design—and guide your team through feedback and decision-making to align on a clear direction.

Execution & Rollout

03

From packaging and signage to digital assets, we apply your visual brand across all key touchpoints to ensure consistency, clarity, and impact.

Our Brand Portfolio

Elevating B2B brands across industries—from healthcare to tech to manufacturing

Baby360
Previously known as Customized Communications, their generic name, brand, and positioning were costing them market share in the maternal health education space.
State Bank of Texas
State Bank of Texas needed to better connect with their audience, showcase their personalized banking, and strengthen their presence in a crowded market.
HALFF
Founded in 1950, Halff sought to honor its legacy while modernizing an outdated brand, regaining lost market share, and transforming a confusing website that was limiting growth in an increasingly competitive landscape.
Morris & Dickson
Founded in 1841, this outdated brand needed a bold, modern identity and consistent digital experience to stand toe-to-toe with the industry’s Big 3 pharmaceutical distributors.
TrinityRail
An outdated brand and shifting buyer landscape left TrinityRail losing ground to competitors—and still seen as just a manufacturer, not the full-service partner they’d become.
Baby360
Previously known as Customized Communications, their generic name, brand, and positioning were costing them market share in the maternal health education space.
State Bank of Texas
State Bank of Texas needed to better connect with their audience, showcase their personalized banking, and strengthen their presence in a crowded market.
HALFF
Founded in 1950, Halff sought to honor its legacy while modernizing an outdated brand, regaining lost market share, and transforming a confusing website that was limiting growth in an increasingly competitive landscape.
Morris & Dickson
Founded in 1841, this outdated brand needed a bold, modern identity and consistent digital experience to stand toe-to-toe with the industry’s Big 3 pharmaceutical distributors.
TrinityRail
An outdated brand and shifting buyer landscape left TrinityRail losing ground to competitors—and still seen as just a manufacturer, not the full-service partner they’d become.

Our clients & partners

Frequently asked questions

We do both—enhancing existing identities or developing new brands from scratch.

Absolutely. We can evolve your existing brand or create supporting materials like sales decks, packaging, and digital assets while keeping your identity consistent and elevated.

Absolutely. We offer strategic naming services aligned with your brand’s voice, positioning, and trademark requirements.

Timelines and costs vary depending on scope. We’ll tailor a phased approach that works for your business goals and resources.

Cost varies by scope—whether you’re building a full brand system or just need key assets. We tailor recommendations based on your goals and budget range.

Yes. We design websites, product packaging, and other touchpoints to ensure your brand comes to life consistently across all channels.

Yes. We create full-funnel marketing campaigns that align with your brand and drive results—from awareness to conversion. Our expertise includes Account-Based Marketing (ABM), paid media, email nurture sequences, sales enablement content, and campaign landing pages. Whether you’re launching a new product or targeting key accounts, we build strategic, on-brand campaigns that convert.

Work with a B2B branding agency to elevate your brand

Let’s bring your brand to life.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.