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Upstream Capital Partners was formed as a spin-off of a very successful company that served a niche group in the medical community. While its existing corporate identity was well designed, it didn’t reflect the new focus of the company.

Working with the executive team to develop key positioning and differentiators, it became evident that clients go to Upstream because of its impact. So its new corporate identity needed to separate the firm from its parent company, while representing the benefits of the services they offered.

Everything had to be redone quickly and cost-effectively. The result of Spire’s effort was an integrated suite of communication materials that conveyed the stability and credibility that Upstream has in the financial community, while representing the firm’s fresh approach to capital development.