TEXAS CAPITAL BANK
Spire first began its relationship with Texas Capital Bank in 2005 and has – as its agency of record – supported Texas Capital Bank through every phase of its impressive growth. Over the years, Spire has expanded the bank’s brand identity; designed its website, trade show booths and all marketing collateral; and provided planning and management for many impactful events. In the wake of the recent economic downturn that led to widespread public distrust throughout the banking industry, Spire created a new ad campaign featuring customer success stories. These ads – which run locally in each of the bank’s five markets as well as in national publications such as The Wall Street Journal – have expanded the bank’s visibility and showcased its strength and stability in a volatile market, further cementing its position as one of the nation’s fastest growing banks.