By Client

The Côtes du Coeur International Fine Wine Auction & Celebrity Chef Dinner is the American Heart Association’s (AHA) largest annual fundraiser, and one of the largest charity wine auctions in the Southwest.

When AHA approached Spire to design materials for the event, they were concerned that the dinner was perceived as an event for “older, more affluent wine connoisseurs.” They needed to attract a younger audience to ensure that the event would be successful in future years.

All companies have limited budgets, but nonprofits need to stretch their budgets further. Tapping into our extensive network of industry professionals, we developed a hip, elegant new look to make the event attractive to AHA’s younger target segment. The look was such a hit that even after the event, limited-edition posters were highly sought-after by art collectors in town.