B2B Video Marketing & Brand Agency
Captivate audiences with strategic storytelling in motion
Transform strategy into story—told through video, the format today's audiences engage with most
In today’s crowded B2B landscape, video isn’t just attention-grabbing—it’s essential. It brings your brand to life with clarity, credibility, and emotion, helping decision-makers not just see your value, but feel it. Spire manages the entire production lifecycle—from strategic concepting and scripting to on-location or studio filming, motion graphics, and precision editing. Whether you’re launching a campaign, building thought leadership, showcasing innovation, or energizing your culture, we craft professional, story-driven content designed to connect, convert, and elevate your brand.
25+ years of B2B Video production expertise
We manage every detail to craft compelling B2B video narratives that engage audiences and drive results
Brand Overview
Showcase the heart of your organization with a cinematic snapshot of mission, values, and culture—ideal for home-page heroes, investor decks, and recruiting touchpoints.
Animated Explainer
Turn complexity into clarity with engaging 60- to 120-second animations that translate technical products or processes into instantly understandable stories.
Product / Service Demo
Put your solution in the spotlight with feature-rich live-action or screen-capture demos that prove value and empower mid-funnel sales conversations.
Testimonial / Case-Study
Nothing builds trust like a satisfied client. Authentic testimonials and case studies turn real-world success into persuasive proof—building trust through relatable experiences, reinforcing your brand’s credibility, and accelerating the path to partnership by removing doubt and showcasing results.
Thought Leadership Content
Position your brand as a leading voice in the industry. Thought leadership videos showcase your brand’s perspective on the trends, challenges, and innovations shaping your market. They build credibility, educate buyers, and spark meaningful engagement—driving awareness, fueling top-of-funnel activity, and reinforcing your authority throughout the buyer journey.
Video Advertising
High-impact creative built for speed, scale, and scroll-stopping results. From product launches to paid campaigns and event teasers, we craft video content that grabs attention, drives awareness, and generates buzz where it matters most.
25+ years of B2B Video production expertise
We manage every detail to craft compelling B2B video narratives that engage audiences and drive results
Brand Overview
Showcase the heart of your organization with a cinematic snapshot of mission, values, and culture—ideal for home-page heroes, investor decks, and recruiting touchpoints.
Animated Explainer
Turn complexity into clarity with engaging 60- to 120-second animations that translate technical products or processes into instantly understandable stories.
Product / Service Demo
Put your solution in the spotlight with feature-rich live-action or screen-capture demos that prove value and empower mid-funnel sales conversations.
Testimonial / Case-Study
Let real-world success speak for you through authentic client stories that build trust, remove risk, and nudge prospects toward “yes.”
Thought Leadership Content
Position your experts as industry guides with insightful videos that inform, inspire, and fuel organic search at the top of the funnel.
Video Advertising
Attention-grabbing creative for launches, paid campaigns, and event teasers that ignites swift awareness and buzz.
B2B brand storytelling Approach
From storyboard to final cut, our process turns bold ideas into high-impact videos that engage, inform, and inspire
Concepting
& Pre-Production
Align on goals, define the creative approach, and shape the narrative structure. We help guide the vision, elevate the brand, and set the foundation—whether through scripting, storyboarding, or format planning—for content that’s strategically sound and visually impactful.
Production
Management
For live-action work, we manage every detail—directing on-location or in-studio shoots with expert crews, lighting, and sound. For animation or non-shoot-based videos, we guide visual development and ensure brand alignment from the ground up.
Post-Production
& Delivery
Bring the story to life through expert editing, motion graphics, color grading, and sound design. Whether built from footage or entirely animated, we craft polished, on-brand content tailored to each channel—delivering assets that drive engagement, reinforce credibility, and elevate perception.
Concepting
& Pre-Production
Align on goals, define the creative approach, and shape the narrative structure. We help guide the vision, elevate the brand, and set the foundation—whether through scripting, storyboarding, or format planning—for content that’s strategically sound and visually impactful.
Production
Management
For live-action work, we manage every detail—directing on-location or in-studio shoots with expert crews, lighting, and sound. For animation or non-shoot-based videos, we guide visual development and ensure brand alignment from the ground up.
Post-Production
& Delivery
Bring the story to life through expert editing, motion graphics, color grading, and sound design. Whether built from footage or entirely animated, we craft polished, on-brand content tailored to each channel—delivering assets that drive engagement, reinforce credibility, and elevate perception.
Concepting
& Pre-Production
Align on goals, define the creative approach, and shape the narrative structure. We help guide the vision, elevate the brand, and set the foundation—whether through scripting, storyboarding, or format planning—for content that’s strategically sound and visually impactful.
Production
Management
For live-action work, we manage every detail—directing on-location or in-studio shoots with expert crews, lighting, and sound. For animation or non-shoot-based videos, we guide visual development and ensure brand alignment from the ground up.
Post-Production
& Delivery
Bring the story to life through expert editing, motion graphics, color grading, and sound design. Whether built from footage or entirely animated, we craft polished, on-brand content tailored to each channel—delivering assets that drive engagement, reinforce credibility, and elevate perception.
B2B brand storytelling Approach
From storyboard to final cut, our process turns bold ideas into high-impact videos that engage, inform, and inspire
Concepting
& Pre-Production
01
Align on goals, define the creative approach, and shape the narrative structure. We help guide the vision, elevate the brand, and set the foundation—whether through scripting, storyboarding, or format planning—for content that’s strategically sound and visually impactful.
Production
Management
02
For live-action work, we manage every detail—directing on-location or in-studio shoots with expert crews, lighting, and sound. For animation or non-shoot-based videos, we guide visual development and ensure brand alignment from the ground up.
Post-Production
& Delivery
03
Bring the story to life through expert editing, motion graphics, color grading, and sound design. Whether built from footage or entirely animated, we craft polished, on-brand content tailored to each channel—delivering assets that drive engagement, reinforce credibility, and elevate perception.
Featured Video Projects
We craft strategic, story-driven content created to elevate brands and drive results
Brand Overview
TrinityRail - Delivering Goods for the Good of All
We helped TrinityRail define a brand purpose that resonates both internally and externally—“Delivering Goods for the Good of All”—and brought it to life by emotionally connecting everyday rail-delivered goods to the people and moments they empower.
Thought Leadership
Mouser Electronics - Mind-Controlled Machines
For Mouser Electronics’ thought leadership campaign, we transformed complex technical topics—like mind-controlled machines—into cinematic, easy-to-understand narratives that captivated an engineering audience.
Animated Explainer
TrinityRail - Trinsight
To support the launch of TrinityRail’s next-generation platform, Trinsight, Spire developed a clear, benefit-driven animated video that introduced rail customers to powerful new visibility tools.
Customer Testimonial / Case Study
Texas Capital Bank
We partnered with Texas Capital Bank to create a compelling testimonial video, blending client stories into a single piece showcased at marketing events and awards ceremonies.
Product Walk-Through
Howard Hughes - 10-Year Look-Back
To celebrate The Howard Hughes Corporation’s 10-year anniversary, we produced a video spotlighting the company’s properties—exciting master planned communities built across some of the most vibrant destinations in the country.
Promotion / Ad-Spot
Mouser Electronics - Empowering Innovation Together
We promoted Empowering Innovation Together campaign topics with a series of 30- and 15-second ad spots that distilled key messages and engineering insights into high-impact visuals.
Our clients & partners
Frequently asked questions
How does video marketing help B2B companies drive business growth?
Video helps B2B brands capture attention, clarify complex offerings, and build trust at scale. It’s also one of the leading ways buyers engage with brands—helping them self-educate, compare solutions, and decide who they want to work with. From lead generation to sales enablement, video delivers measurable impact by aligning compelling content with your buyer journey and marketing goals.
What types of videos are most effective in B2B marketing?
Top-performing B2B video formats include product demos, thought leadership videos, customer success stories, brand overviews, and sales enablement content. These help engage buying committees, accelerate decision-making, and differentiate your offering.
Can storytelling really make a difference in B2B sales?
Yes—especially in technical fields where differentiation is critical. Strategic storytelling brings clarity to complex solutions, highlights customer impact, and creates an emotional connection that drives trust and brand recall.
How do you integrate brand storytelling into B2B video content?
We blend storytelling with strategy. Each video is designed to communicate your value proposition through a clear narrative—whether it’s a founder vision, a customer success story, or a product journey. But every piece is still built to move the buyer forward.
How can video improve lead generation and conversion for B2B brands?
Video increases engagement on landing pages, email, and paid campaigns—leading to higher click-through rates and better-qualified leads. We optimize each asset for platform, funnel stage, and conversion goals, backed by data and performance tracking.
Work with a B2B video agency to elevate your brand
Let’s bring your brand’s story to life.
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