OptiSense is a Texas-based developer and manufacturer of optical voltage and current sensors for electric utility distribution systems worldwide. OptiSensors™ are highly accurate optical sensors that employ a patented crystal-optic technology to measure voltage and current on substation-to-end-user distribution lines. The company boasts a cutting-edge technology worthy of notice, yet lacked brand identity and awareness in the marketplace. Spire integrated the company’s advanced technology, brand strategy and global appeal into a logo and brand platform that positions OptiSense as an innovator in the distribution automation industry. Spire also designed the company’s website and a state-of-the-art trade show booth that made an attention-grabbing debut at the annual DistribuTECH conference, putting OptiSense soundly on the map in its field and with its customers.