By 2013, Howard, LLP had become one of the most respected CPA firms in the state (for those in the know). Their challenge, however, was that they were not widely recognized outside of their core clients and their referral business.
Spire conducted extensive competitive research, held strategy workshops, and developed a sound messaging and positioning platform. It was recommended that the firm change their name to Howard, LLP (from Howard & Co.) to create the feel of a larger firm and better position themselves among competitors.
The logo was refined to modernize the legacy mark. The visual identity and all owned media channels underwent a complete overhaul. The website was redesigned and programmed as a responsive site for a better desktop and mobile user experience.
The foundation is now in place for consistent messaging that will build awareness and drive affinity for the brand for years to come.