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BANKDIRECT
BankDirect, an industry-leading Internet-only bank, needed to promote expanded service offerings and competitive banking products to its customer base. Spire designed an advertising campaign that was featured in American Airlines’ American Way magazine promoting BankDirect’s partnership with the American Airline AAdvantage mileage program, allowing banking customers to accumulate miles through their BankDirect banking platform. Additionally, Spire crafted several direct mail pieces featuring new service offerings and has designed stationery materials, collateral and web animations for this fast-growing company.