Airbus Helicopters is the top helicopter manufacturer in the world in terms of sales and revenue. However, when it comes to brand awareness, the company has struggled to stand out as a leader. When the North American marketing team signed a partnership with the Dallas Cowboys, one of the most iconic brands in the country, the deal presented new marketing and sales opportunities for the Airbus Helicopters team to elevate and increase brand awareness among C-suite buyers.
After reviewing all of the options, Spire worked with Airbus to focus on a few, high-impact opportunities. The first would take place at the Hall of Fame Game, where Jerry Jones would invite his closest business relationships (CEOs of Fortune 100 companies) to be escorted from Cleveland to Canton, Ohio, via helicopter. The second opportunity was an in-suite promotion providing suite owners at Cowboys games the chance to take a test ride. Finally, the Airbus Helicopter team decided to create an advertising campaign to be used in Dallas Cowboys media outlets, both at The Star in Frisco and at Cowboys home games.
To date, the in-suite promotions and custom aviator glasses helped the VP of Sales recently close a $15M helicopter sale. The Airbus Helicopter team and Jerry Jones were very pleased with the work created and have tasked Spire to begin working on the 2018 campaigns.